Agency Awarded Best Ongoing High Technology Campaign for Second Consecutive Year.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Sept. 27, 2000 Cooper Iverson Marketing Honored for Outstanding Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Achievements at Annual PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy Edward L. Bernays Mark of Excellence Awards Cooper Iverson Marketing (CIM (1) (Computer-Integrated Manufacturing) Integrating office/accounting functions with automated factory systems. Point of sale, billing, machine tool scheduling and supply ordering are part of CIM. ), San Diego's leading high technology public relations firm, Wednesday announced its recent recognition by the San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. Chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA) at this year's Edward L. Bernays Mark of Excellence Awards. Cooper Iverson Marketing was honored with two Mark of Excellence awards in the categories of ongoing campaign, high technology and writing, bylined article. CIM also received a merit award for a ghost written article. This marks the second consecutive year in which CIM has been recognized for its success at the development and implementation of an ongoing public relations campaign within the high technology marketplace. "We are very proud of our work on behalf of Alibre Inc., InstallShield Corporation and SBS Technologies SBS Technologies, Inc., (Nasdaq: SBSE) founded in 1986, designed and built open architecture embedded computer products that enable original equipment manufacturers to serve the commercial, communication and government markets. SBS was headquartered in Albuquerque, New Mexico. , and are pleased to be recognized by our local PRSA chapter," says Lorraine Iverson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cooper Iverson Marketing. "Having served the public relations industry for more than ten years, CIM has witnessed tremendous growth among various regional technology hubs. It is an honor to be at the forefront of San Diego's own emerging high technology movement and we anticipate continued success, both for the agency and our rapidly expanding client base." CIM was honored for its ongoing campaign in promotion of Alibre Inc., the first to market provider of Web-based mechanical collaborative product development Collaborative Product Development (Collaborative Product Design) (CPD) is a business strategy, work process and collection of software applications that facilitates different organizations to work together on the development of a product. service. The program, entitled "Pioneering Innovation Within the Mechanical Design Marketplace" represents the second year-long high-tech campaign conducted by CIM to be honored with an Edward L. Bernays Mark of Excellence Award. CIM was also presented with two awards in the category of writing. A Mark of Excellence was awarded for a bylined article written on behalf of InstallShield, a provider of software installation and distribution solutions. The article, entitled "Transitioning Developers to Windows 2000," was published in the August 1999 issue of Software Developer and Publisher Magazine. In addition, CIM was bestowed a Merit award for a ghost written article developed for SBS Technologies, a manufacturer of standard bus embedded computer components. The article, entitled "Mezzanines: Customized or Modular?" was published in the Oct. 25, 1999, issue of Electronic Engineering Times. The PRSA Edward L. Bernays Mark of Excellence Awards recognizes outstanding achievements within San Diego's public relations community for client work completed in the past year. Each year a panel of public relations professionals is selected to judge the entries based on the following four elements: research, planning, execution, and evaluation. About Cooper Iverson Marketing Cooper Iverson Marketing was founded in 1990 to assist technology firms in attaining visibility in the burgeoning business marketplace. Since then, the company's flexible programs have leveraged a mix of media channels to effectively communicate clients' messages to targeted audiences in the most timely manner. Cooper Iverson Marketing's areas of expertise include, but are not limited to: e-commerce, Internet products and services, application development tools, computer hardware, enterprise-wide software, industrial computing, wireless networking See wireless network. , embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. , data mining and graphics. For more information, contact Cooper Iverson Marketing, 3900 Fifth Ave., Suite 280, San Diego, Calif., 92103. Phone: 619/220-8555; Fax: 619/220-8977; Web site: http://www.coopiver.com. |
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