Agencies combine.One Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ad agency has acquired another in hopes of gaining traction in the massive packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one sector. Riester, a full-service advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, has acquired Kalis & Associates, a specialist in consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and . "As Riester has grown, it became apparent that expanding our packaged goods expertise and reputation would be necessary to attract larger regional and national client brands," said Tim Riester, president of the namesake agency. Murray Kalis, founder of Kalis & Associates, had worked as creative director for large packaged goods accounts such as Nestle, Procter & Gamble and Kellogg's while at Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the in Chicago. He also handled Kraft with Young & Rubicam in Los Angeles. Kalis & Associates was founded in 1989 and has represented consumer accounts including Starbucks, Alpine Car Audio, Stagg Chili and Hormel Foods. The acquired shop will operated under the name Riester-Kalis, Packaged Goods & Retail Division. Its starting client list will feature Hormel International, Farmer John Meats, El Torito Grocery Products, iSold It, Wetzel's Pretzels and the Original Los Angeles Farmers' Market. Riester also serves as agency of record for Gold's Gym International, Culligan, Veterinary Pet Insurance, Arizona Lottery and the California Department of Conservation The California Department of Conservation provides services and information that promote environmental health, economic vitality, informed land use decisions and sound management of California's natural resources. . The agency has been named the fastest growing privately held advertising and public relations agency in the country by Inc. magazine for four consecutive years. Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or at (323) 549-5225, ext. 237. |
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