Agencies Join Forces to Target Burgeoning Chinese Market; Loomis Group and LightPoint Partnership to Benefit Clients Through Enhanced Global Capabilities.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & HONG KONG Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. -- Loomis Group, an independent, integrated marketing agency, announced today that it has partnered with Hong Kong-based The Lightpoint Group to form Loomis Group LightPoint. LightPoint maintains offices in Hong Kong, Beijing, and Shenzhen, China. This alliance provides enhanced support for clients seeking to increase brand awareness in China while enabling domestic Chinese companies Chinese owned companies can be defined as enterprises within mainland China, Hong Kong, Macau and the Republic of China (Taiwan):
"Our four-year relationship with LightPoint has consistently yielded outstanding results for our clients in China," said Jeff Loomis Jeff Loomis (born in Appleton, Wisconsin, September 14 1971) is the lead guitarist for the Seattle progressive metal band, Nevermore. He has listed guitarists such as Yngwie Malmsteen, Tony MacAlpine, Jason Becker and Marty Friedman as his influences. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Loomis Group. "The new partnership further builds upon the synergy between our agencies and enables our clients to benefit from the marketing expertise both organizations have in their respective geographical regions. Our clients will profit from LightPoint's established knowledge of China while their customers will benefit from our proven capabilities in other regions of the world." Driven by tremendous local and overseas demand, high-technology, consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , medical and other industries in China are growing at significant paces. According to the official China Securities Journal, the National Development and Reform Commission The National Development and Reform Commission (NDRC) is a powerful macroeconomic management agency under the Chinese State Council, which has broad administrative and planning control over the Chinese economy. Since 2003 the Commission has been headed by Ma Kai. forecasts that China's gross domestic product is expected to grow by 8.5 to 9 percent in 2006, among the highest of any major country. This continued expansion has attracted companies from around the globe to establish operations in China and also has lead to the growth of many new national companies. "The importance of establishing a strong presence in China has increased exponentially with the escalation of China's electronics and high-tech sectors," said Chris Everett, managing director, Loomis Group LightPoint. "Marketing communications is highly complex in China, though, and requires an intimate understanding of the culture and customs." LightPoint, started at the turn of the century, has a proven track record of successfully marketing companies throughout China. Likewise, Loomis Group's nearly 20 years of industry know-how paves a solid pathway for clients to follow. During the first year of this partnership, the combined company will be known as Loomis Group LightPoint. "Together, Loomis Group and LightPoint provide an advantage to our clients through our combined knowledge, established relationships and direct presence--all within a single agency," Everett said. About Loomis Group Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Austin, Boston, Paris and Tokyo as well as Beijing, Hong Kong, and Shenzhen. The company also has affiliates in Singapore, Seoul, Sydney and Taipei. Additional information is available at www.loomisgroup.com or by calling 415.882.9494. About The Lightpoint Group LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability Headquartered in Hong Kong, The Lightpoint Group LTD is a marketing communications consultancy organization focused on electronics, components and fiber-optic communications. The company also has offices in Beijing and Shenzhen. |
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