Age Wave Communications Announces Mark Mullins as President and CEO.

EMERYVILLE, Calif.--(BUSINESS WIRE)--April 30, 1999--

Age Wave Communications Corp., publisher of mature market magazine network Get Up and GO!, has named Mark Mullins its new president and chief executive officer announced Ken Dychtwald, Ph.D., founder and chairman.

Mullins, 43, takes the helm on May 6.

Get Up and GO! is the country's only national network of local monthly magazines published for 50-plus readers. The unique editorial mix features half local content and half national content. The magazine network currently publishes 47 local editions with a distribution of 1.6 million in 10 states.

Age Wave Communications will continue its expansion over the next 10 months by introducing Get Up and GO! in regions with high concentrations of 50-plus populations, and launching a Get Up and GO! vertical portal on the Internet.

Innovative publishing start-ups are Mullins' specialty. He was the founding partner of American Park Network, which he built into a multimillion-dollar network of 12 national and state park magazines and sold to Meredith Publishing in 1991. He has served at Meredith as publisher since 1992, where he continued building the American Park Network to 21 titles post acquisition.

Mullins also founded and operated Mountain Sports Publishing, a network of 12 visitor magazines for the Colorado ski industry.

"Mark has built his remarkable successes with his intelligence, entrepreneurial spirit, personal charisma and hands-on work ethic," said Dr. Dychtwald. "He's an enthusiastic and imaginative entrepreneur who understands publishing and creating advertising partnerships. We are thrilled that he shares our vision of building Get Up and GO! into the leading magazine network for the mature market."

Currently in the United States, there are 74 million men and women age 50-plus, with 10,000 people turning 50 every day. Today's 50-plus adults make up 27 percent of the population, yet control 70 percent of the total net worth of U.S. households -- nearly $9 trillion. Their combined annual income exceeds $2.1 trillion, and they account for half of total consumer demand.

The 50-plus consumer segment accounts for 80 percent of all luxury travel, 60 percent of all healthcare spending, 48 percent of luxury car purchases -- and 25 percent of toy sales. The U.S. Census Bureau projects that the 50-plus population will vault to over 96 million in 2010 and to 114 million by 2020, while projections show that the advertiser-coveted 18-to-34 population will decline.

"I've been following the age wave phenomenon for several years," said Mullins. "I'm convinced that Get Up and GO! presents an incredible opportunity for savvy advertisers to get in front of the largest and wealthiest consumer segment in the country."