Afternic.com Appoints Margeotes Fertitta + Gordon Its Public Relations Agency of Record.Business Editors NEW YORK--(BUSINESS WIRE)--March 17, 2000 World's first true domain name exchange to launch nationwide media outreach Afternic.com, the world's first true single-source community for domain name research, valuation, acquisition and resale, today announced that it has selected Margeotes Fertitta + Gordon Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (MF+G) as its agency of record. MF+G is a division of Margeotes Fertitta + Partners, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a top-20 advertising agency. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Afternic.com Co-CEO Chris Maroney, the public relations firm will craft all of Afternic.com's external communications, including those directed at both on-line and off-line corporate and consumer audiences: members of the business, technology and legislative communities. "It is essential that Afternic.com be introduced to its publics in the most accurate, cohesive and efficient way," said Maroney. Jon Whelan, Maroney's counterpart as Co-CEO, added, "We chose Margeotes Fertitta + Gordon because of the agency's deep understanding of the Internet marketplace See vertical portal and Web hub. , plus their strategic, client-centered approach and unparalleled attention to detail." Afternic.com is committed to becoming the hub of domain name activity and opinion on the World Wide Web. Much more than a mere assemblage assemblage: see collage. assemblage Three-dimensional construction made from household materials such as rope and newspapers or from any found materials. of domain name brokers, Afternic.com represents a true community for those involved in the Internet namespace A collection of names for a particular purpose. Typically, each name is unique. For example, tables in a relational database must all have unique names. A Windows workgroup that uses the original NetBIOS naming system requires a different "made-up" name for each computer and printer in , on all sides of the sales equation. "Afternic.com is a true Internet pioneer," commented Janine Gordon, president of Margeotes Fertitta + Gordon. "The company stands poised to seize control of a brand-new e-commerce category--one that is becoming increasingly important as primary and secondary markets in the domain name space converge. We are thrilled at the opportunity to help Afternic.com build its brand and its business." About Margeotes Fertitta + Gordon Margeotes Fertitta + Gordon is a Manhattan-based strategic marketing public relations firm with capitalized billings of $7.5 million. In addition to Afternic.com, MF+G's other clients include Cahners Business Information, DealTime.com, Merck-Medco, The Prudential Insurance Corporation of America, Roundabout Theatre Company The Roundabout Theatre Company is the largest non-profit theatre company based in New York City. They own two Broadway theatres (Studio 54 and the American Airlines Theatre) and one Off-Broadway theatre (the Laura Pels Theatre in the Harold and Miriam Steinberg Center for Arts). and Swoppin.com, among others. As a subsidiary of Margeotes Fertitta + Partners, a $315 million advertising agency, MF+G provides an array of services well beyond the scope of even the largest public relations firms. About Afternic.com Afternic.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . In just three months of operation, it has become the Web's premier domain name exchange. Afternic.com's domain name portal provides a comprehensive set of invaluable resources for those with a stake in the Internet namespace. Buyers and Sellers are able to value domain name assets, perform on-line transactions, place automatic bids, track auction activity and manage complex domain name portfolios. All transactions are protected by Afternic.com's exclusive registration transfer process, DNescrow. |
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