After-Midnight Holiday Shopping Party to Be Hosted by General Growth Properties, Inc.; Rockin' Shoppin' Eve Kicks Off the Holiday Shopping Season in Style Friday, November 25 starting at 1am.

CHICAGO -- In an unprecedented event, General Growth Properties (NYSE:GGP) will host the season's FIRST holiday shopping party, "Rockin' Shoppin' Eve," a shopping and entertainment event beginning at 1:00am on the morning of November 25 in four markets around the country. Early shopping parties will kick-off Black Friday, the official start of the holiday season.

This isn't just a holiday shopper's dream come true; it's one of the season's coolest holiday parties, including live musical performances both inside and outside the centers, promotional contests, and plenty of coffee to keep shoppers awake. Shoppers will get the first look at the hottest holiday trends and merchandise, special discounts, and valuable coupons from participating retailers and an opportunity to win exciting gifts.

"Rockin' Shoppin' Eve is more than an invitation to shop at an early-morning hour; it's a shopping party! It's another example of how we're furthering our VISION of 'People Creating Special Places and Experiences,'" said John Bucksbaum, chief executive officer of General Growth Properties. "It's definitely a great way to get a head-start on all your holiday shopping."

Piloted in 2001 at Riverchase Galleria in Birmingham, Alabama, Rockin' Shoppin' Eve brought the glitz and glamour of the season's first holiday party to a local retail venue, giving customers the opportunity to begin their holiday shopping season in a high-energy and entertaining way. The event drew 30,000 shoppers and proved so successful among Riverchase Galleria retailers and customers that its owner, General Growth Properties, Inc. (GGP), is expanding Rockin' Shoppin' Eve to an additional three other markets this holiday season: The Maine Mall (Portland, ME); Carolina Place (Pineville, NC--Charlotte); and Valley Plaza (Bakersfield, CA).

ABOUT GENERAL GROWTH PROPERTIES

General Growth Properties, Inc. is the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has ownership interest and management responsibility for a portfolio of 210 regional shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The Company portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at http://www.generalgrowth.com.