After saying 'goodbye' to a cool summer, Roncadin warms to winter with Florentine.This past summer in Europe may have ranked poorly weather-wise, but it did not keep Roncadin GmbH from selling lots of ice cream products. "Even with the coolness and rain in June and July, which delayed peak selling opportunities in France, Germany and Portugal, we successfully maintained our sales and market share," said Achim Schon, managing director of the Osnabruck, Germany-based company, which is a unit of the Arena Group. "The overall ice cream market in Europe was down by 8% for the year through the end of July, but not us," he added. "We held our own because of less exposure in the impulse buying impulse buying n → compra impulsiva segment, a strategy of avoiding price wars as much as possible, and continuing consumer interest in our innovative product assortment." Now that summer is over, Roncadin is celebrating the fall and winter season with a new Landliebe treat--a choice creation called Creamy Landliebe Florentine. The recipe for Creamy Landliebe Florentine is similar to that for the world-famous cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to of the same name--almond ice cream, crammed cram v. crammed, cram·ming, crams v.tr. 1. To force, press, or squeeze into an insufficient space; stuff. 2. To fill too tightly. 3. a. To gorge with food. with almond almond, name for a small tree (Prunus amygdalus) of the family Rosaceae (rose family) and for the nutlike, edible seed of its drupe fruit. The "nuts" of sweet-almond varieties are eaten raw or roasted and are pressed to obtain almond oil. chips and creamy chocolate ice cream, marbled mar·bled adj. 1. Made of or covered with marble: a marbled façade. 2. Having a mix of fat and lean: a well-marbled beef roast. Adj. 1. alternatively with high quality cocoa cream and caramelized almonds. Landliebe Florentine will join last year's favorite winter classics, Honey-Cinnamon and Domino Stone. As with the two successful products from 2003, this new treat will be sold in a transparent 650ml family pack. They will also be sold in individual 135ml tubs in a three-portion multipack. The retail price will be around 2.29 euros. Roncadin's winter selection is expected to give the trade a fresh boost, inasmuch as in·as·much as conj. 1. Because of the fact that; since. 2. To the extent that; insofar as. inasmuch as conj 1. since; because 2. the line exploits the two biggest ice cream segments that offer the highest sales potential. Supermarket operators will now be able to both pick up from where last winter's introductory successes left off and can look forward to innovative sales opportunities and increased turnover this winter. |
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