After Seven Successful Years, SmarterLiving.com, a Leader in Online Travel Publishing, Changes Name to SmarterTravel.com.BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- Move is part of overall Company expansion and repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery. in the growing $54-billion(a) online travel industry. SmarterLiving.com, a pioneering discount travel website that has helped millions of leisure travelers discover cheap airfares, discount hotels and vacations, today renamed their popular, seven-year old travel website to www.SmarterTravel.com. "We are kicking off 2005 by changing the name of our largest and most widely-recognized editorial product to SmarterTravel.com," said Daniel Daniel, book of the Bible Daniel, book of the Bible. It combines "court" tales, perhaps originating from the 6th cent. B.C., and a series of apocalyptic visions arising from the time of the Maccabean emergency (167–164 B.C. Saul Saul, first king of the ancient Hebrews. He was a Benjamite and anointed king by Samuel. Saul's territory was probably limited to the hill country of Judah and the region to the north, and his proximity to the Philistines brought him into constant conflict with them. , president and founder. "This move reflects our Company's singular SINGULAR, construction. In grammar the singular is used to express only one, not plural. Johnson. 2. In law, the singular frequently includes the plural. focus on the travel space and positions us clearly as leaders in the online travel publishing marketplace. Smarter Living, Inc., our parent company, and our other established online travel products, www.BookingBuddy.com, www.TripMania.com, www.MyBusinessTravel.com and newly acquired www.Tyzo.com will also be positively affected by this move. "There has been tremendous growth and diversification Diversification A risk management technique that mixes a wide variety of investments within a portfolio. It is designed to minimize the impact of any one security on overall portfolio performance. Notes: Diversification is possibly the greatest way to reduce the risk. both within our Company and within the online travel space since our inception in 1998," said Mark Cestari, Vice President of Marketing. "Our site visitors and newsletter subscribers have come to expect, timely, high-quality and objective reporting on the very best deals on airfares, cheap hotels, car rentals, last minute cruises and vacations. Becoming www.SmarterTravel.com more clearly communicates who we are -- and our main benefit for both our customers and our extensive network of partners and advertisers." In addition to the name change to www.SmarterTravel.com, the website also now features a striking new, globally-inspired logo to guide travelers through the site. About the Company: Smarter Living, Inc., is a privately held-company established in 1998, by Daniel Saul. The Company is one of the leading online publishers, with four established travel websites. SmarterTravel.com offers objective reporting on great travel deals and serves over 1-million consumers each week with 10 free targeted newsletters. BookingBuddy.com, established in 2003, is a travel content aggregator An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. with simple search capabilities. TripMania.com, established in 2004, offers domestic and international travel deals -- air, car, hotel, and vacation, plus a free, weekly travel newsletter with popular deals from premier advertisers. Newly launched, MyBusinessTravel.com, serves self-managed business travelers. Major advertising partners include, Travelocity Travelocity is an online travel agency operated by Travelocity.com LP. Travelocity is a wholly owned subsidiary of Sabre Holdings Corporation, which was a publicly traded company until taken private by Silver Lake Partners in March 2007. .com, Expedia.com, Priceline.com and Orbitz.com. The Company employs 40 professionals in Boston. For more information: www.SmarterTravel.com/us/ (a) As reported in Nov., 2004 by TravelCom a leading travel industry information source. |
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