After Reporting a 94% Revenue Increase and a Profitable Second Quarter, Park City Group Inc. Receives Positive Response to Earnings Conference Call.

Business Editors

PARK CITY, UTAH--(BUSINESS WIRE)--Feb. 24, 2004

Park City Group Inc. (OTCBB: PKCY) whose technology had its genesis in the operations of Mrs. Fields Cookies, develops and markets patented computer software that helps its retail customers increase their sales while reducing their inventory and labor costs, announced that its first earnings conference call received positive response from the participants.

"This is just one of many opportunities to execute our plan for improving communications," said Randy Fields, CEO and President of Park City Group, Inc. "We have an aggressive investor relations plan in place to increase our visibility to our existing and potential shareholders. We have been pretty quiet in the past, working heads down to deliver and enhance our software. This is the perfect time to make sure our investors know that we have judiciously spent our monies to improve shareholder value."

The call focused mainly on the financial results from the second quarter of Fiscal Year 2004, but there was additional information regarding the anticipated benefits from the new strategic alliances and the recent product announcement of the Center Store Inventory Manager, that the company anticipates will be able to nearly double the potential revenues from each new and existing customer of the Fresh Market Manager product.

Fields added, "Based on the questions that were asked, I think we can confidently say that many of our shareholders have a good understanding of our strategy and that the call provided us with a good method of not only reporting but explaining our actions and activities. We are looking forward to continuing with this type of dialog."

About Park City Group

Park City Group is a leading provider of profit enhancing software and services for the retail industry. The solutions were developed initially for the Mrs. Fields Cookies business, and Randall K. Fields, who co-founded Mrs. Fields Cookies is CEO of Park City Group. Park City Group has such marquee customers like, The Home Depot, The Limited, Williams-Sonoma and many more recognized retail operations. The company uniquely leverages its expertise in retail operations management and state-of-the-art, patented technologies to simplify the planning and execution of complex processes; deliver timely, relevant and "action-able" information; and improve its customers' profitability by putting the "best manager" in every store. Feel free to contact us (Media Contact: Randy Fields) at 800-772-4556 or [e-mail]. To find out more about Park City Group (OTCBB: PKCY), visit our Web site at www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in worldwide and U.S. economic conditions that materially impact consumer spending and consumer debt, changes in demand for the company's products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section and the "risk factor" section of the management's discussion and analysis included in the company's annual report on Form 10-K for the year ended June 30, 2003 filed with the Securities and Exchange Commission. Park City Group uses the paid services of investor relations organizations to promote the company to the investment community. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.