After More Than 20 Years of Planning, Playa Vista Residential Construction Begins; More Than $400 Million in Phase One Builder Deals Announced.Business Editors LOS ANGELES--(BUSINESS WIRE)--Feb. 17, 2000 Playa playa or pan or flat or dry lake Flat-bottomed depression that is periodically covered by water. Playas occur in interior desert basins and adjacent to coasts in arid and semiarid regions. Vista representatives and more than 200 guests gathered today to announce $420 million (retail value) in residential builder deals for the first 1,600 homes in Phase One and to celebrate construction of the site's first building. After more than 20 years of planning, legal battles and changes in ownership, Playa Vista's residential construction is now underway. &uot;This is a milestone event for Playa Vista,&uot; enthused Playa Vista President Peter B. Denniston. &uot;These important builder deals and the construction of our Visitor Center symbolize that it's a go at Playa Vista.&uot; Deals with seven residential building companies were announced at the news conference staged in a hangar on the former Howard Hughes Aircraft Hughes Aircraft Company was a major aerospace and defense company founded by Howard Hughes. The group was based near Ballona Creek, in Culver City, California, USA, on the Pacific Coast. Hughes Aircraft was acquired by General Motors in 1985. Plant site. The companies include: Ryland Homes Ryland Homes is the United States' 11th-largest developer and home-builder. The builder, based in Calabasas, California, has built over 250,000 homes across the United States since its inception, focusing primarily on first-time homebuyers and first- and second-time moveup buyers. , Shea Homes, John Laing For John Laing, the 15th century bishop of Glasgow, see John Laing (bishop) John Laing plc is a British developer and operator of privately financed, public sector infrastructure projects such as roads, railways, hospitals and schools through Public-Private Partnership (PPP) and Homes, Warmington Homes California, The Olson Company, The Lee Group and Fairfield Residential. During the project's first phase, these prominent companies will construct a wide variety of residential living spaces. One of the first residential projects under construction is the Fountain Park Apartments, which will provide much needed affordable housing on the city's Westside, as well as market rate units. Today's event also celebrated the first structure taking shape on the Playa Vista site -- the 6,600-square-foot Visitor Center, which will feature multi-media displays demonstrating and defining the sustainable design concepts that will characterize Playa Vista. Expected to open this summer, the Visitor Center will incorporate many sustainable design principles like photo-voltaic energy, natural lighting, recycled building materials Building materials used in the construction industry to create . These categories of materials and products are used by and construction project managers to specify the materials and methods used for . and a drought-resistant landscape around the building that will mirror, in part, the future restoration of the area's natural environment. Under construction on Lincoln Boulevard The following streets are called Lincoln Boulevard:
&uot;The Center's displays will explain how the design of the community is market driven, will implement sustainable design and demonstrate how connectivity and technology will benefit residents of Playa Vista,&uot; said Ken Agid, vice president of marketing for Playa Vista. &uot;The purpose of the Visitor Center is not to sell homes, but to introduce people to the Playa Vista community.&uot; Phase One's residential districts will include a mix of apartments, condominiums, townhomes and single-family homes. Architects and a number of design consultants developed more than 13 different housing concepts that include 70 different floor plans. The housing concepts feature a broad range of styles from Art Deco art deco (ärt dĕkō`; är dākō`, ärt) or art moderne (är môdĕrn`, ärt) , to Spanish, Italiante and Postmodern designs. More than 800 residences priced from less than $200,000 to more than $1 million are projected to be available in the initial increment To add a number to another number. Incrementing a counter means adding 1 to its current value. at Playa Vista by mid-2001. Rental apartments will begin at less than $1,000 per month. More than 7,000 people have already registered on an Interest List to live at Playa Vista for the project's initial homes. Playa Vista is under construction south of Marina del Rey Del Rey may refer to:
Playa Vista recently received a coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Ahwahnee Award for recognition as a model &uot;smart growth&uot; project. It will include a mix of residential housing from affordable to luxury, plus office and commercial space. A major component will be The Campus at Playa Vista (an entertainment, new media and technology complex that will include sound stages and production facilities), plus parks and recreational amenities, all set next to a restored wetland and wildlife preserve. More than half of the project will be devoted to open space, including the restoration and expansion of the Ballona Wetlands The Ballona Wetlands is located in Southern California, USA adjacent to Marina del Rey and Playa Vista. It is the last significant wetlands area in the Los Angeles basin, and is named for Ballona Creek which runs through the area. . This restoration will improve habitat for many species of flora and fauna, and during the first phase of development, create a freshwater marsh and restore a portion of Centinela Creek along the Westchester bluffs to a natural state. Playa Vista Phase One is fully entitled, for up to 3,246 new residences in an array of housing types, and will create thousands of jobs. Playa Vista is also sponsoring PVJOBS, a program that matches at-risk youths and young adults with construction jobs at the project. Note to Editors: Background material on builders is available. Contact Diana Greenwood of Rogers &Associates, 310/552-6922 |
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