After Bullish Debut Year, Bloomberg Personal to Hike Frequency with September Issue.NEW YORK--(BUSINESS WIRE)--July 8, 1997-- -- Investment Pays Off as High-End Personal Finance Mag Goes Monthly -- After a debut year as bullish as the markets it covers, Bloomberg Personal magazine will jump to monthly publication beginning with its September issue, editor Bill Inman announced today. Created for sophisticated investors looking beyond mass-market information, Bloomberg Personal includes privileged intelligence from Bloomberg Financial Markets, the world's premier financial news source. Since its November 1996 launch as a bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. , Bloomberg Personal has carved a successful niche in a crowded category by offering its high-end audience personal finance strategies from the best minds on Wall Street. "A growing number of investors are realizing there's a world of choices beyond the information presented in mass-market magazines," Inman said. "Those are the investors we had in mind when we created Bloomberg Personal, and the response from them has been overwhelming." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Inman, the magazine also plans aggressive marketing to tap a growing potential audience. He cited a recent Mediamark Research, Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ) survey which found that Bloomberg Personal subscribers are serious investors with a net worth average of more than $1.3 million and a median investment portfolio of $660,000. Since launch, ad sales have exceeded company projections by more than 25%. Bloomberg Personal's circulation has grown to 160,000 subscribers. "Since the launch of Bloomberg Personal was such a tremendous success, it was an easy decision to go monthly," said Michael R. Bloomberg, founder and C.E.O., Bloomberg L.P. September's Bloomberg Personal hits newsstands August 19. New advertisers include Paine Webber Paine Webber and Company was an American stock brokerage firm that was acquired by the Swiss bank UBS AG in 2000. The company was founded in 1880 in Boston, Massachusetts, by William Alfred Paine and Wallace G. Webber. , Omega Trade Center software, the Waldorf-Astoria Hotel, and Lincoln's Navigator sport utility vehicle, which will run a 12-page insert. Bloomberg Personal's rates are $9,750 for a full page. October's issue closes August 1. Advertising Contacts: Bob Stevens (212/318-2271) or Bob Bruder (212/318-2294). About Bloomberg Personal Bloomberg Personal offers high-end amateur investors The term Amateur investor is often quoted in the UK press as a term of derision, indicating one who invests blindly or is influenced by romantic notions rather than hard facts. financial tools previously available only to professionals. Unlike other investing magazines, which focus on where to put your money today, Bloomberg Personal teaches the reader how to analyze and choose the wisest investments at this point in his or her life, with a longterm plan in mind. Regular features include professional analysis of the financial markets; lively profiles of financial leaders; in-depth examination of trends; and exclusive advice on investment decisions. About Bloomberg Bloomberg L.P. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Bloomberg financial information is received daily by 250,000 financial professionals (the BLOOMBERG system), 8 million radio listeners (Bloomberg Radio), over 70 million TV homes (Bloomberg Television Bloomberg Television are cable television networks around the world that broadcast business and financial news 24 hours a day. The network was widely known for their data screen format, in which news tickers and business data boxes used more of the television screen than the ) and by 50 million readers in 850 newspapers around the world (Bloomberg News). In addition to Bloomberg Personal, the company also publishes Bloomberg magazine, an award winning publication distributed to all BLOOMBERG system users, and business and financial books under the imprint of Bloomberg Press. CONTACT: Michael Kaminer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Michael Kaminer, (michael@mkpr.com) Jeanne Courtemanche, (jeanne@mkpr.com) 212/627-8098 |
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