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After Bratz, Jakks looks like it has more hits on its hands.


JAKKS Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance  Inc. reported third quarter net income last week that dusted Wall Street expectations, thanks in part to strong sales of three new toys. The Malibu-based toy company has hits on its hand with a remote-controlled airplane called Fly Wheels XPV XPV Xeroderma Pigmentosum, Variant type , a "Little Mermaid little mermaid

the sacrifices her own life to save her beloved prince. [Dan. Lit.: Andersen’s Fairy Tales]

See : Self-Sacrifice
" themed vanity station and Speed Stacks, a fast-paced stacking game.

The airplane, which retails for $59.99, is a lightweight plastic foam airplane that takes off from a variety of surfaces and is advertised to fly 20 stories in the air. It's cheaper than other remote controlled airplanes, and has been named by the Toy Wishes trade publication as a hot Christmas toy.

Jakks saw its third-quarter profit soar 24 percent to $40.5 million, or $1.26 per share, well above analysts' consensus expectations of $1.18. Sales were up 28 percent to $527 million, from $495 million.

Jakks stock closed at $22, up nearly 20 percent, or $3.80, following the announcement last week.

Jakks also came to an agreement with Van Nuys-based MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
  • MGA Entertainment website
 Inc. to distribute a line of Bratz and Bratz Babyz branded arts and crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts.  products. The line will include roll desks, doodle activity mats, sequin/jewel/paint-by-numbers and stampers.

MGA's Bratz dolls are increasingly popular and have cut into sales of Mattel Inc.'s Barbie dolls.
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Title Annotation:MARKETPLACE
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Date:Oct 23, 2006
Words:218
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