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After Bratz, Jakks looks like it has more hits on its hands.


JAKKS Pacific Inc. reported third quarter net income last week that dusted Wall Street expectations, thanks in part to strong sales of three new toys. The Malibu-based toy company has hits on its hand with a remote-controlled airplane airplane, aeroplane, or aircraft, heavier-than-air vehicle, mechanically driven and fitted with fixed wings that support it in flight through the dynamic action of the air.

Parts of an Airplane



The airplane has six main parts—fuselage, wings, stabilizer (or tail plane), rudder, one or more engines, and landing gear. The fuselage is the main body of the machine, customarily streamlined in form.
 called Fly Wheels XPV XPV - Xeroderma Pigmentosum, Variant type, a "Little Mermaid" themed vanity station and Speed Stacks, a fast-paced stacking game.

The airplane, which retails for $59.99, is a lightweight plastic foam airplane that takes off from a variety of surfaces and is advertised to fly 20 stories in the air. It's cheaper than other remote controlled airplanes, and has been named by the Toy Wishes trade publication as a hot Christmas toy.

Jakks saw its third-quarter profit soar 24 percent to $40.5 million, or $1.26 per share, well above analysts' consensus expectations of $1.18. Sales were up 28 percent to $527 million, from $495 million.

Jakks stock closed at $22, up nearly 20 percent, or $3.80, following the announcement last week.

Jakks also came to an agreement with Van Nuys-based MGA Entertainment Inc. to distribute a line of Bratz and Bratz Babyz branded arts and crafts products. The line will include roll desks, doodle activity mats, sequin/jewel/paint-by-numbers and stampers.

MGA's Bratz dolls are increasingly popular and have cut into sales of Mattel Inc.'s Barbie dolls.
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Title Annotation:MARKETPLACE
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Date:Oct 23, 2006
Words:218
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