Aftenposten Enhances Customer Satisfaction Using Siebel eBusiness Applications.

Business Editors/High Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--June 13, 2001

Norway's Leading Broadsheet Newspaper Deploys Siebel eBusiness Applications to Enhance Customer Satisfaction and Maximize Revenues by

Creating a Single View of Subscribers and Advertising Customers

Siebel Systems, Inc. (Nasdaq:SEBL), the world's leading provider of eBusiness applications software, today announced that Aftenposten, Norway's most successful broadsheet newspaper, has standardized on Siebel eBusiness Applications.

A comprehensive deployment of Siebel Call Center and Siebel .COM applications will enable the newspaper to create a single, company-wide view of its subscriber and classified advertising customers. This strategy will make it easier for customers to do business with the newspaper, increase customer satisfaction and loyalty, and maximize revenues in the face of competitive emerging media channels.

Aftenposten is Norway's leading broadsheet newspaper. The morning edition has an average weekday readership of approximately 800,000. The evening edition, which focuses on news and events in Oslo, has an average daily readership of 500,000. The paper's content consists of a blend of timely news and commentary, covering both national and international stories, as well as an in-depth focus on business news, sports and culture. Its electronic news service, Aftenposten Interaktiv, offers much of the content of the printed newspaper, plus news updated throughout the day, commentary and background information -- in English and Norwegian.

Implementing Siebel eBusiness Application is a part of a broad change program. "The program's objective is to build long-term, mutually rewarding relationships with each and every customer," says Kristina Stamnes, Program Manager, Aftenposten. "By providing access to accurate and timely customer information throughout the business, Siebel eBusiness Applications enable Aftenposten to respond instantly to multichannel, time-critical sales and service opportunities, enhance customer satisfaction and maximize long-term loyalty.

The proliferation of digital television, the Internet and other emerging communications media in Norway together mean that in order to retain the loyalty of its subscriber and advertising customers, Aftenposten must understand its customers better than the competition, and consistently deliver a rewarding, highly satisfying experience through each and every transaction. Using Siebel eBusiness Applications, Aftenposten is creating a single, comprehensive and company-wide view of its customers by tracking information about each customer interaction, regardless of which method they use to communicate with the company, including fax, email and telephone. This multichannel strategy will enable the newspaper to enhance the customer service it delivers, increase satisfaction and loyalty, as well as maximize revenues and profitability.

Using Siebel Call Center, Aftenposten's 160 sales and service professionals possess a single view of over 260,000 subscribers and 70,000 classified advertisers. Subscribers and advertisers can email or telephone the call center to complete a broad range of tasks concerning subscriptions and classified advertising, including ordering a new subscription, booking a new classified advertisement, or enquiring about existing bookings. Armed with up-to-the-minute information and in-depth customer and product knowledge, Aftenposten call center agents are able to resolve enquiries quickly and accurately, as well as generate greater subscription and advertising opportunities. Equally, Aftenposten's sales professionals are able to conduct comprehensive, outbound sales campaigns, either by email or telephone, targeting segmented readership and advertiser audiences, to increase subscriber volumes and advertising revenues.

The newspaper is also introducing Siebel .COM Applications to leverage the Internet to acquire new customers and enhance existing relationships. Using Siebel eSales, customers can order a new subscription to Aftenposten, or make changes to the existing subscription in an unassisted, 24x7 Internet environment. Using Siebel eService, customers can resolve inquiries using a complete suite of resolution tools, review the status of an order, or amend their current subscription details. Together, Siebel .COM Applications assist Aftenposten in significantly improving customer satisfaction, reducing the total cost of service, and providing non-stop service availability.

About Siebel Systems

Siebel Systems, Inc. (Nasdaq:SEBL), is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness application software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' Web site at www.Siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K for the year ended December 31, 1999 and its other filings with the Securities and Exchange Commission.

Note to Editors: Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.