Aflac's quacking duck selected one of America's favorite ad icons.
The Aflac Duck was voted one of America's Favorite Ad Icons in a nationwide online poll. The poll results were announced Sept. 20, at the beginning of Advertising Week in New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The M&M Talking Candies took first place, the Aflac Duck second, Mr. Peanut Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company and division of Kraft Foods. He consists of a drawing of an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: a top hat, monocle, white gloves, third, The Pillsbury Doughboy fourth and Tony the Tiger Tony the Tiger (Spanish: El Tigre Toño) is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. came in fifth.
The popular duck competed against 25 other well-known brand icons, such as the Energizer Bunny The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink rabbit that beats a bass drum and wears sunglasses and blue sandals and has been appearing in television commercials since 1989. , for a chance to cement its place in history in the first Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. Advertising Walk of Fame during Advertising Week in New York City, that ran Sept. 20-24. Advertising Week is organized by the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.
Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. , a trade group.
Nationwide online voting for America's Favorite Ad Icons, as well as America's Favorite Ad Slogans, began July 26 and concluded Sept. 17.
According to Aflac Inc., the duck has done more for the life and disability insurer's brand recognition in less than five years than most advertising symbols have done for their brand over decades. Launched in January 2000, the national advertising campaign featuring the duck quacking, "AFLAAAAC," produced a significant increase in Aflac's name recognition--from 12% to more than 90%, according to Aflac.
At 4 years old, the Aflac Duck is the youngest contender nominated for the award.
"We think that the duck is a contemporary icon and that a lot of people can identify with it" said Mechell Clark, an Aflac spokeswoman, noting that the Aflac Duck's relatively new appearance on the national advertising landscape may work in Aflac's favor.
"After the debut of our campaign, our name recognition soared," said Clark, who noted that through a link, visitors to Aflac's Web site also cast their votes.
The top five icons voted onto the Walk of Fame will be honored with an image-enshrined plaque installed at the corner of 50th Street and Madison Avenue. Winners were unveiled at the Walk of Fame dedication ceremony on Sept. 20.
Aflac Duck's Competition
Five icons will be immortalized in the Madison Avenue Advertising Walk of me as America's Favorite Ad Icons. Some of the candidates included:
Tony the Tiger
Charlie the Tuna Not to be confused with Charlie Tuna.
Charlie the Tuna, the cartoon mascot tuna for StarKist Tuna, was created by Tom Rogers  of the Leo Burnett Agency after StarKist hired Leo Burnett in 1961.