Aflac's latest spot.

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IN MARCH, AFLAC LAUNCHED ITS LATEST AFLAC DUCK television commercial featuring NASCAR driver Carl Edwards in a spot called "Feathers." The spot aired nationwide during the March 9 Kobalt Tools 500 race at the Atlanta Motor Speedway.

The 30-second spot opens with Edwards talking via radio with his crew chief, Bob Osborne, who comments that the other racers think Edwards has an advantage because of his Aflac sponsorship. Edwards then turns his head and says, "Well, if you're ever sick and can't work, Aflac pays cash fast to help keep you in the race, right?" It's then revealed that the Aflac Duck is actually driving the car. The car speeds around the racetrack, with the duck's feathers flying into the faces of the other competitors, causing them to skew off the track.

Aflac is the primary sponsor of Edwards and the No. 99 Ford Fusion for eight NASCAR races and the associate sponsor for the remaining 28.Aflac also is the official supplemental insurance partner of NASCAR.

"Feathers" is the 34th installment in the Aflac commercial series produced by The KaplanThaler Group. The spot began running on major networks and cable channels March 10.

Insurance Marketing is compiled by Senior Associate Editor Lori Chordas.