Affordable and Innovative Location-based Services Key to Driving Uptake in the Enterprise Markets.

PALO ALTO, Calif. -- The prospects for enterprise LBS are poised for a period of impressive growth as organizations increasingly integrate location capabilities into their existing mobility applications. Companies that have traditionally relied on mobile resource management (MRM) solutions and those focused on field force management, field service & repair, and field sales expect to be the key customers for LBS offerings.

New analysis from Frost & Sullivan (www.it.frost.com), U.S. Location-based Services for Enterprise Markets, reveals that revenue in this market totaled $160.20 million in 2004. It projects to approach $1 billion in 2010.

If you are interested in a virtual brochure, which provides carriers, solution providers, end-users and other industry participants an overview of the latest analysis of the U.S. Location-based Services for Enterprise Markets - then send an e-mail to Mireya Castilla Corporate Communications at [e-mail] with the following information: your full name, company name, title, telephone number, fax number, and e-mail. Upon receipt of the above information, an overview will be sent to you via e-mail.

"As the LBS market becomes saturated, carriers are shifting focus from customer acquisition to long-term value creation," says Frost & Sullivan Industry Research Manager Brent Iadarola. "They are targeting higher value subscribers in the enterprise market that are more receptive to new services and offer an opportunity to increase average revenue per user."

The prospects for enterprise LBS are poised for a period of impressive growth as organizations increasingly integrate location capabilities into their existing mobility applications.

The LBS value proposition for enterprise markets is stronger and far more viable. This is evident from successful enterprise deployments that demonstrate tangible return on investment through improved asset utilization, enhanced customer service, and overall improved business productivity.

Companies that have traditionally relied on mobile resource management (MRM) solutions and those focused on field force management, field service & repair, and/or field sales expect to be the key customers for LBS offerings.

Tracking services, navigational aids, and a variety of customized fieldforce management applications expect to emerge as high value location-based services in the enterprise space. Frost & Sullivan expects these offerings to flourish in enterprise markets as businesses recognize the value proposition with LBS and elect to invest in mobile resource management solutions.

"The ability to identify and partner with best-of-breed solution vendors to develop and deliver end-to-end location solutions is likely to emerge as the key competitive differentiator in this dynamic market," concludes Iadarola.

While a number of technology vendors offer vehicle-mounted devices as the hardware solution for location-based services, the hand-held system is emerging as a more practical and cost-effective solution for the small-to-medium sized business.

"For many companies it is critical to locate field staff at any time during the work day, whether or not they are in their vehicles. In addition, the vehicle-mounted location-based services are typically more costly and price points are often out of reach for many smaller companies," says Iadarola.

U.S. Location-based Services for Enterprise Markets, part of the F134 subscription, analyzes the current dynamics in the U.S. enterprise market for LBS. In addition to evaluating key market and technology trends, industry challenges, and factors that drive overall growth, the study offers revenue forecasts and strategic recommendations that enable carriers to capture market share. Executive summaries and interviews are available to the press.

Frost & Sullivan, an international growth consultancy, has been supporting clients' expansion for more than four decades. Our market expertise covers a broad spectrum of industries, while our portfolio of advisory competencies includes custom strategic consulting, market intelligence, and management training. Our mission is to forge partnerships with our clients' management teams to deliver market insights, create value, and drive growth through innovative approaches. Frost & Sullivan's network of consultants, industry experts, corporate trainers, and support staff spans the globe with offices in every major country.

U.S. Location-based Services for Enterprise Markets

F134

Keywords in this release: location-based services, average revenue per user, enterprise markets, Federal Communications Commission, FCC, Enhanced 911, E-911, mobile resource management, field force management, handheld systems, GPS-enabled handsets, A-GPS, presence and availability management, PAM, asset-tracking, geofencing tools, navigational aids, workforce management, independent solution vendors, system integrators, research, information, market, trends, technology, service, forecast, market share