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Affluent and Demanding Consumers are Now a very Large Spending Force at the Top End in All Developed Economies.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46654) has announced the addition of Euromonitor International's "The Growth of Premium Marketing" to their offering.

The trend towards premiumisation is a prominent feature of developed markets, as consumers are more affluent than they have ever been, and therefore more demanding in terms of quality and image.

Premium products and services are also penetrating penetrating

breaching the tissues of the body.
 urban areas of emerging markets, such as China, India and Russia, where affluent, young middle class consumers are placing growing importance on what they perceive as prestigious Western brands.

The Growth of Premium Marketing report examines how affluent and demanding consumers are now a very large spending force at the top end in all developed economies. The picture is the same in consumer markets from food to cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking).  to clothing to consumer electronics. Retailers and suppliers are responding by segmenting their offering and creating premium lines, brands and sub-brands. This report examines the trends in the world's major economies and considers the impact on consumer markets.

Why buy this report?

* Get insight into premium marketing and its impact on consumer markets

* Understand the competitive environment and the market's major players

* Use five-year forecasts to assess how the market is predicted to develop

Key topics covered:

* Executive Summary

* Introduction

* Socioeconomic so·ci·o·ec·o·nom·ic  
adj.
Of or involving both social and economic factors.


socioeconomic
Adjective

of or involving economic and social factors

Adj. 1.
 Drivers

* Key Trends and Developments

* Impact on Consumer Markets

* Retailing Trends

* Premium Operator Strategies

* Shifts in Major Markets

* Outlook

Companies and Brands Mentioned Include:

* Marks & Spencer

* Tesco

* Sainsbury's

* TK Maxx TK Maxx is a chain of off-price department stores in the United Kingdom and the Republic of Ireland. The company is part of the TJX Companies which also owns other department store companies such as T.J. Maxx.  

* eBay

* Christian Dior Noun 1. Christian Dior - French couturier whose first collection in 1947 created a style that became known as the New Look (1905-1957)
Dior
 

* Elizabeth Arden Elizabeth Arden (December 31, 1878 - October 19, 1966) was a Canadian businesswoman who built a cosmetics empire in the United States.

Arden was born Florence Nightingale Graham in Woodbridge, Ontario, where she lived until she was twenty-four years old.
 

* Estee Lauder

* Chanel

* Clarins

* MAC

* Boston Consulting Group

* Rolls-Royce

* Nike

* V&S Vin & Sprit

* Bobbi Brown
For other uses, see: Bobby Brown (disambiguation).


Bobbi Brown (born April 14, 1957) is a makeup artist and CEO of Bobbi Brown Cosmetics. Her products are sold in over 400 stores and twenty countries worldwide.
 

* Weight Watchers

* Danone

* Yoplait

* Walkers

* Carrefour

* El Corte Ingles This article is about an American supermarket chain. For a town in Gran Canaria, see Playa del Inglés.

Ingles (NYSE: IMKTA) is a regional supermarket chain based in Asheville, North Carolina, where Robert "Bob" Ingle opened the first store in Asheville, NC in
 

* Aldi

* Burberry

For more information visit http://www.researchandmarkets.com/reports/c46654
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 7, 2006
Words:285
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