Affinnova Appoints Consumer Packaged Goods Industry Veteran to Lead Marketing and Business Development.WALTHAM, Mass. -- Former Coca-Cola executive Dick Patton joins Affinnova as senior vice president of business development and marketing Affinnova, Inc., which harnesses the principles of genetic evolution to optimize concepts, products and brands for consumer-focused companies, today announced the appointment of Dick Patton to its executive team as senior vice president of business development and marketing. Patton, whose consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and career spans several Fortune 100 companies, brings to Affinnova 14 years of experience leading teams, launching new products, developing strategies and executing plans in consumer products marketing, sales and distribution in the US and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . "With demonstrated experience with some of the world's leading consumer brands, Dick brings to Affinnova the kind of market insight and industry vision that will help propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin Affinnova to the next level of business success, elevating our position as the business partner of choice for successful brand and product innovation," said David Andonian, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Affinnova, Inc. "Affinnova is poised for tremendous growth as companies look for new ways to improve the success rates of new products, concepts and marketing campaigns," said Dick Patton. "I'm thrilled to join the Affinnova team at this exciting time to help grow its impressive world-class customer base and further spotlight the company's ability to drive innovation." Patton joins Affinnova from Able Human Ventures, a brand-consulting firm he founded to serve the consumer products and health care industries. Prior to launching Able Human Ventures, Patton was an executive with The Coca-Cola Company where he managed and grew several brands, including: Coca-Cola Classic, Sprite, Nestea and Fresca. As a managing member of a joint venture with Nestle, he launched a beverage business in Mexico. Additionally, Patton held various management positions at Frito Lay in sales and marketing. Patton's experience extends to Capitol Hill, where he wrote two U.S. Senate speeches published in the Congressional Record A daily publication of the federal government that details the legislative proceedings of Congress. The Congressional Record began in 1873 and, in 1947, a feature called The Daily Digest was added to briefly highlight the daily legislative activities of each House, . He holds a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in business administration from the Wharton School at the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli. http://upenn.edu/. Address: Philadelphia, PA, USA. and a bachelor's degree from Brown University. Availability For more information about Affinnova's IDEA(TM) platform, call (781) 464-4700 or email sales@affinnova.com or info@affinnova.com. About Affinnova, Inc. Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms Genetic algorithms Search procedures based on the mechanics of natural selection and genetics. Such procedures are known also as evolution strategies, evolutionary programming, genetic programming, and evolutionary computation. to "evolve" product designs in response to consumer preferences. Affinnova's technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . For more information about Affinnova, visit www.affinnova.com. (C)2005 Affinnova Inc. Affinnova and IDEA are trademarks of Affinnova, Inc. Other trademarks are the property of their respective owners. |
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