Affinnova's CEO to Speak on New Product and Brand Evolution at The Market Research Event in San Francisco.WALTHAM Waltham (wôl`thăm, –thəm), city (1990 pop. 57,878), Middlesex co., E Mass., a suburb of Boston, on the Charles River; settled c.1634, set off from Watertown 1738, inc. as a city 1884. , Mass. -- Affinnova Inc. today announced David Andonian, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , will speak on new product and brand development at The Market Research Event in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . TMRE is a yearly forum on the best practices, key trends, and new technologies impacting the market research professional and industry.
WHAT: Today's highly volatile market and accelerated development
pace require leading companies to reach new levels of market
responsiveness, adaptability and innovation. True innovation
requires a degree of customer input that traditional surveys
and focus groups cannot efficiently deliver.
At The Market Research Event, Affinnova CEO and Chairman David
Andonian will detail how evolution theory, "free hand"
economic theory and the Internet are beginning to overtake the
traditional product development process and reshape the world
of innovation and the products we all touch every day.
His topic--Breed Early, Breed Often: Boosting New Product
Success Rates Using Evolutionary Technology--will consider
Affinnova's innovation work with such global consumer product
powerhouses as Aeropostale, Dannon, and Procter & Gamble.
Andonian is available to discuss:
-- Why successful innovation requires product "evolution"
-- Strategies for injecting the "voice-of-the-consumer" early
into the development process
-- How leading innovators are growing market share by
applying "evolutionary" theory and technologies to the
process of idea generation, concept development and
optimization, design and merchandising.
WHO: David Andonian, CEO and Chairman, Affinnova.
WHEN: 2:15 p.m., October 29, Best Practices Track #1
WHERE: Hotel Nikko, 222 Mason Street, San Francisco
About Affinnova Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms Genetic algorithms Search procedures based on the mechanics of natural selection and genetics. Such procedures are known also as evolution strategies, evolutionary programming, genetic programming, and evolutionary computation. to "evolve" product designs in response to consumer preferences. Affinnova's technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . For more information about Affinnova, visit www.affinnova.com. About TMRE The Market Research Event from October 26-29 in San Francisco is the only all-inclusive conference offering the best practices, key trends and new technologies designed to make the market research professional an indispensable asset to senior management. Featuring over 100+ leading minds in market research across 100 targeted sessions, networking events and 4 unique symposia sym·po·si·a n. A plural of symposium. - including presentations from NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. , Mastercard, Hasbro, HP, Lowe's, Intel, Toyota, Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box and Wachovia - TMRE will offer new ways to further sales, marketing, product decisions and corporate development. |
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