Affinnova, Inc. Announces Addition of Michael Cassettari To Executive Management Team.WALTHAM, Mass. -- Technology and Consumer Market Intelligence Veteran to Serve as Affinnova's Vice President Of Marketing Affinnova, Inc., which harnesses the science of evolution to optimize concepts, products and brands for consumer-focused companies, today announced its new Vice President of Marketing, Michael Cassettari. Mr. Cassettari, a marketing veteran with over 25 years of experience in technology company brand building and consumer market intelligence, will be responsible for the day-to-day operations of Affinnova's marketing and communications. He will report to the company's Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , David Andonian. Affinnova's patent pending IDEA(TM) (Interactive Design by Evolutionary Algorithms) technology enables companies to leverage unprecedented degrees of consumer insight throughout the development cycle, to launch more successful products. Procter & Gamble (P&G), ConAgra, General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Ben & Jerry's and Aeropostale are among the many blue-chip customers currently using IDEA(TM) to optimize concepts, products, packaging and brands. Mr. Cassettari's career includes executive positions in the enterprise software market, with a particular focus on business intelligence and decision support technologies, as well as in market research and consumer brand management. He served most recently as Vice President and Chief Marketing Officer of Ascential Software Corporation, a $185 million enterprise data integration company based in Massachusetts. At Ascential Mr. Cassettari was responsible for launching Ascential's Enterprise Integration Suite and platform, and for directing all external communications and marketing initiatives, leading to six quarters of unprecedented revenue growth and profitability. Prior to Ascential, Mr. Cassettari served in executive software marketing roles at Syncra, a provider of supply chain collaboration solutions; at Roadmap Technologies, a provider of business intelligence and planning solutions with successful implementations in the apparel, pharmaceutical and consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and industries; and at Oracle, where he led a cross-functional team In business, a cross-functional team is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments. to assimilate IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. Software's EXPRESS OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. (On-line Analytical Processing (database) On-Line Analytical Processing - (OLAP) A category of database software which provides an interface such that users can transform or limit raw data according to user-defined or pre-defined functions, and quickly and interactively examine the results in various dimensions ) and Business Intelligence products into Oracle's data warehousing See data warehouse. data warehousing - data warehouse , tools and enterprise applications business. In the research market, Mr. Cassettari spent eight years at IRI Software, a business of Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. Inc. (IRI), a leading sales and marketing research provider to the global consumer goods industry. Cassettari oversaw IRI Software's marketing organization during 18 consecutive quarters of profitability and annual revenue growth from $10 million to $150. He began his career with the Gillette Company, a worldwide leader in consumer products. "Mike brings a rare mix of technology brand building, market research, decision support sector expertise, and consumer market experience to the role of Vice President of Marketing at Affinnova," said David Andonian, Affinnova CEO. "This is a very particular combination of skills and experiences, and Mike's proven ability to lead marketing organizations in a very results-oriented way will be a crucial component of the next stage of Affinnova's growth." "In successfully applying the science of evolution to the development of market-leading products and brands, Affinnova has won an enviable client roster of some of the world's most recognized consumer goods companies," said Cassettari. "I'm looking forward to supporting David and his team as they continue to grow a world-class customer base and transform the process of new product development and optimization." About Affinnova, Inc. Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms Genetic algorithms Search procedures based on the mechanics of natural selection and genetics. Such procedures are known also as evolution strategies, evolutionary programming, genetic programming, and evolutionary computation. to "evolve" product designs in response to consumer preferences. Affinnova's technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . For more information about Affinnova, visit www.affinnova.com. About IDEA(TM) Affinnova's patent pending IDEA(TM) (Interactive Design by Evolutionary Algorithms) technology evolves virtual products, concepts, packages and brands based on consumer preferences. IDEA(TM) technology allows for exploration of wider design and creative spaces, holistic optimization, the identification of interaction effects (feature synergies), and preference-based market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. . (C)2004 Affinnova Inc. Affinnova and IDEA(TM) are trademarks of Affinnova, Inc. Other trademarks are the property of their respective owners. |
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