Affinity Internet Launches Full-Service Online Advertising Agency.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. -- Groundbreaking Service Brings a Complete Online Advertising Agency to Small to Medium-Sized Me´di`um-sized` a. 1. Having a medium size; as, a medium-sized man s>. Adj. 1. medium-sized - intermediate in size medium-size, moderate-size, moderate-sized Businesses at an Affordable Price Affinity Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises leading web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. provider for small to medium-sized businesses (SMBs), today further leveled the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the playing field between SMBs and large enterprises with the launch of ValueTraffic, giving customers a full-service online advertising agency at an affordable price. For $100 a month, Affinity's team of online marketing experts analyzes, executes and manages the customer's online advertising campaign, giving SMBs the power and expertise of a seasoned marketing department. ValueTraffic, which has been available as a beta service since the beginning of September (already serving more than 100 customers), guarantees that a customer's ads will be seen at least 10,000 times per month and includes a dedicated Affinity account manager. The ValueTraffic team analyzes the customer's web site, advises on improvements, identifies targeted sites on which to advertise, develops the ads and purchases advertising on the customer's behalf, all resulting in qualified visitors and sales and saving SMBs time they can use to serve their customers, and grow their business. "ValueTraffic delivers real value to SMBs. Others in the online marketing space offer tools for SMBs to do it themselves, but we are the only ones that do it all for our customers, resulting in quality traffic to their sites at an affordable price," said Peter Chambers, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Affinity Internet. "This is a true breakthrough for SMBs, given it is the first time a full-service online advertising agency is available at a reasonable price." The most recent SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. Application and Web Survey from the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. cited minimal traffic to their web sites as one of the biggest challenges for SMBs on the web. ValueTraffic directly addresses this problem by removing the time-consuming and often frustrating frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: process of planning, maintaining and executing an effective online marketing program at a price that makes the service accessible. "Even with the wide availability of online marketing tools, many small businesses continue to struggle with low traffic to their web sites," said Helen Chan, senior SMB analyst at the Yankee Group. "Affinity Internet's new ValueTraffic offering is a hands-on approach that demystifies online marketing for both SMBs with web sites and pre-online SMBs, desiring to use online marketing methods to advertise their business." "ValueTraffic is further proof that Affinity has cracked cracked said of grain; indicates grain that has been exposed to a combined breaking and crushing action. the code for reaching SMBs and meeting their online needs," said Chambers. "By providing real value and partnering with our customers through offerings like ValueTraffic and our bundled premium services suites, Affinity is helping small businesses achieve real, measurable success through their web sites at prices that allow them to do it profitably." ValueTraffic is available to both existing Affinity customers and non-customers. New customers do not have to have a hosting account with Affinity to sign up for the service. More information can be found at www.valueweb.com. About Affinity Internet Affinity Internet (www.Affinity.com) is dedicated to providing its customers with exceptional value and outstanding service. The company's seven-point value proposition is focused on ensuring that its products, services and support exceed the needs and expectations of its customers. This guides Affinity Internet in everything the company does. Affinity Internet empowers hundreds of thousands of small to medium-sized businesses with the cutting-edge tools, services and support they need to write their own Internet success stories. |
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