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Affinity Internet Inc. and Mercantec Inc. Partner to Offer Competitive Advantage to Small and Medium Sized Businesses; Agreement Provides Customers With the Tools to Build Online Stores.


Business Editors/High-Tech Writers

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BUSINESS WIRE)--Aug. 7, 2000

Affinity Internet Inc., a Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  and application service provider dedicated to being the eBusiness guide for small and medium sized businesses, announced today that it has signed a strategic partnership with Mercantec(R) Inc. enabling Affinity to deliver Mercantec's award-winning SoftCart(R) electronic commerce solution to owners of small and medium sized businesses.

"We help businesses make the right decisions for getting their business online by partnering with best-of-breed companies like Mercantec," said John McIntyre John McIntyre is the name of several people:
  • John McIntyre (musician)
  • John J. McIntyre (1904-1974) was a United States Representative from Wyoming
  • John McIntyre (bishop) is the bishop of the Anglican Diocese of Gippsland in Australia
, Affinity chairman and chief executive officer. "Mercantec shares our vision of providing businesses with easy-to-use tools to help them quickly create a successful eBusiness."

Mercantec's flexible, easy-to-implement SoftCart software allows businesses the ability to build user-friendly virtual stores. In addition, the software makes it possible to sell products and services online by adding integrated back-end payment and inventory systems to their Web sites.

"Affinity offers small and medium sized businesses solutions to help them leverage the Internet," said Andrew Parker Andrew Parker may refer to:
  • Andrew Parker (athlete)
  • Andrew Parker (politician) (1805 – 1864), former member of the U.S. House of Representatives.
  • Andrew Parker (zoologist), researcher at Oxford University, Australian Museum and University of Sydney.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Mercantec. "With Mercantec's SoftCart, Affinity can provide its customers with a method to conduct eCommerce with ease, simplicity and security."

About Affinity Internet Inc.

Affinity Internet Inc. is a leading Web hosting and application service provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ) dedicated to guiding small and medium sized businesses seeking to build a successful eBusiness. The Los Angeles-based company offers a wide range of turn-key Internet solutions, including Web hosting, eCommerce, dedicated servers, and advanced hosting services to business customers in more than 100 countries. Affinity's professional staff is committed to setting new standards in proactive customer support, and providing ongoing training and education to its customers and sales channel partners.

For more information on Affinity, visit the company's Web site at www.affinity.com.

About SoftCart

The winner of NewMedia magazine's 1999 Hyper A Greek work meaning "above" or "more than." It is used as a prefix to technical concepts and products to convey a more advanced or more automatic capability.  Award for Best Out-Of-The-Box Store, SoftCart enables merchants to quickly and easily build and maintain their online stores. Designed to be compatible with a merchant's existing business systems, SoftCart has an open, API-based architecture that accommodates the widest range of databases, Web servers and browsers, order delivery options, tax and shipping models, and payment systems. This open architecture allows a Web site designer or systems integrator An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment.  to tie SoftCart's commerce capabilities into the merchant's Web site at any stage in the site's evolution -- whether starting from scratch or adding commerce to an existing Web site.

About Mercantec

Established in 1995, Mercantec Inc. is a leading global provider of software products and services that enable Internet commerce. Mercantec distributes complete e-commerce solutions through leveraged channels to small- to medium-sized businesses. Among those channels are service providers, financial organizations, and Internet content providers See content provider. . Mercantec's Internet commerce solutions are used by more than 17,500 merchants worldwide through more than 200 industry leading Internet service providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
, such as Ameritech, Verio, EarthLink, Sprint, Interliant and Telefonica. For additional company or product information, visit the Mercantec Web site, www.mercantec.com, or call 630/305-3200.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 2000
Words:492
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