Affinity Internet Continues Growth, Names New CEO; Leading Web Based Services Firm Promotes Jim Collins, Company Veteran and Current President, to Continue to Drive Strategic Direction.

FORT LAUDERDALE, Fla. -- Affinity Internet, the leading web based services provider for businesses, today announced the appointment of Jim Collins, the company's current president, to the position of CEO, effective immediately. Collins has been with Affinity in various executive roles for more than five years and has served an integral role in reshaping the company. Under his leadership Affinity Internet has evolved from a web hosting provider to a full-service web based services firm, dedicated to helping businesses create, deploy, market, maintain and secure their online presence.

"In modern business, the traditional definition of web based services has evolved to encompass search engine optimization, ecommerce and online advertising technologies," said Sanjeev Aggarwal, Senior Analyst small and medium business strategies, Yankee Group. "Affinity Internet has been a driving force in this transition, adjusting its business model and offering a complete suite of web based service products for small to medium-sized businesses. Jim Collins has been the visionary leading the charge."

In his new role, Collins will oversee the company's operations in Los Angeles and Fort Lauderdale, which include company direction, innovative product offerings and strategic partnerships.

"Affinity offers a service that no other company has been able to master and has set the bar for this new space," said Jim Collins, CEO, Affinity Internet. "We take foundational web service offerings and bundle them into a seamless, integrated package, allowing our customers to focus on running their businesses. I look forward to leveraging our success to firmly entrench Affinity as the leader in the space."

Through Collins' expansive knowledge of the company and industry, his leadership and insightful direction, Affinity has been able to attract attention from some of the world's largest companies and cultivate beneficial partnerships. Today Affinity's technology drives some the web's biggest brand offerings.

"Jim's understanding of Affinity and the customers we service, has allowed the company to claim a leadership position in an emerging new market," said Gary Cuccio, chairman of the board, Affinity Internet. "Appointing Jim to the position of CEO is a great fit for Affinity, as he has continued to push the envelope and has been integral in driving our strategic direction."

Collins and the Affinity leadership team plan to role out several new innovative service offerings through 2006.

About Affinity Internet

Affinity Internet provides more than 170,000 small businesses the tools, services and support they need to make the Internet a useful and relevant part of their businesses. With a focus on diverse products, including professional web design, online marketing, ecommerce tools and web hosting, the company is able to save small businesses their most valuable resource - time.

Affinity's services are supported by its customer service "success guides" - knowledgeable consultants with a passion for serving small businesses and a dedication to their success.

The company has maintained solid growth and profitability and in 2005 was named to the Deloitte & Touche LLP Technology Fastest 500 and the INC. 500.