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Affinity International Travel Systems Acquires Sunstyle International Holidays.


ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Sept. 8, 1998--Affinity International Travel Systems, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:TRIP) announced today that it has acquired SunStyle International Holidays, Inc., a wholesale tour operator specializing in travel to Hawaii, Florida, Mexico, and the Caribbean, and its related travel and auto rental businesses in an all stock transaction.

The Company has acquired SunStyle's technology infrastructure as well as its related businesses. This includes SunStyle's wholly-owned subsidiaries SunStyle International Holidays, Ltd. in London, England and SunStyle International Holidays of California, Inc. in Newport Beach, California Newport Harbor redirects here. For the MTV reality series, see .

Newport Beach, incorporated in 1906, is a city in Orange County, California, 10 miles south of downtown Santa Ana.
 (formerly Mariners Travel, a $3 million retail agency acquired by SunStyle earlier this year). The transaction also encompasses SunStyle's Affinity International Rent A Car (AIRAC AIRAC Aeronautical Information Regulation and Control ) division in St. Petersburg, Florida St. Petersburg (often shortened to St. Pete) is a city in Pinellas County, Florida, United States. The city is known as a vacation destination for North American and European vacationers, as well as a politically important battleground in U.S. Presidential politics. .

The Company reported that it has relocated its corporate offices from Salt Lake City, Utah For ships of the United States Navy of the same name, see .
Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C.
 to SunStyle's St. Petersburg, Florida offices and retained all management, sales, marketing, and administrative personnel.

"The SunStyle acquisition is a tremendous first step in our emergence as the premier source of product information, reservations, and value pricing for exciting vacations throughout the world's top leisure destinations," commented Affinity International Travel Systems CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Dan Brandano.

SunStyle is licensed and bonded to sell travel from Florida and California, accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 by the Airline Reporting Corp. (ARC) and the International Airlines Travel Agent Network (IATAN IATAN International Airlines Travel Agent Network (Montreal, Canada) ), and a member of the American Society of Travel Agents ASTA, short for the American Society of Travel Agents, claims over 20,000 members in 140 countries. Its members include travel agents and companies who offer travel products, such as tours, cruises, hotels, car rentals, etc.  (ASTA). The company features traditional hotels, chalets, villas, lodges, condominiums, resorts, private homes, and townhouses.

SunStyle also offers vacation packages which include airfare, rental cars, and other services such as theme park vouchers. Air transportation is available through the company's contracts with airlines such as Northwest Airlines, AeroMexico, Air Aruba, American Trans Air, British West Indies British West Indies: see West Indies; West Indies Federation.  International Airways, Air Jamaica, Bahamas Air, Caman Airways, Gulfstream, Hawaiian Airlines, and Aloha Airlines.

Ground transportation is available through SunStyle's AIRAC division, a worldwide car rental consolidator that supplies North American travel agents with competitively priced, quality car rentals in numerous international destinations. The division offers reservations throughout most of Western and Eastern Europe as well as Canada, Mexico, the Caribbean, and the United States. Additional service in Greece, Estonia, Holland, Turkey, and Israel will be launched this year.

Brandano added, "SunStyle has earned a solid industry reputation for courteous and knowledgeable agents who help individual consumers and travel agents select the best options from the company's extensive portfolio of quality, specialized travel services. The company's solid technology platform is also a great asset to us with an advanced computer reservation network that enables SunStyle to provide efficient service to travel agencies worldwide."

SunStyle's U.K. and Californian subsidiaries are linked to the St. Petersburg headquarters and its computer systems. The company's full product line can be booked directly over the Internet while its car rental services can also be confirmed on Airline Global Distribution Reservation Systems such as Sabre, (more) Worldspan, and SystemOne/Amadeus (under the code AI). SunStyle's core technology is TourScape, the industry's most advanced tour/wholesale reservation and operations software system, developed by The SABRE Group (NYSE NYSE

See: New York Stock Exchange
:TSG TSG The Smoking Gun (web site)
TSG Technology Services Group (UK)
TSG Technical Specification Group
TSG Timing Signal Generator
TSG Technical Support Group
TSG Tumor Suppressor Gene
TSG ThermoSalinoGraph
), for which SunStyle served as the beta and soft launch site.

Affinity International Travel Systems, Inc. is a holding company acquiring compatible leisure and travel businesses. The Company's expansion strategy is focused on utilizing its superior technology and Internet presence to provide competitively priced, specialized services to travel agents and individual consumers.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products and technological changes, the Company's dependence upon third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

For additional updates, see www.otcfn.com/trip and www.sunstyle.com.

    CONTACT: OTC Financial Network
              Geoffrey Eiten
              800/371-1137 / 781/444-6100 ext. 13
              geiten@otcfn.com
                    or
              Affinity International Travel Systems
              Dan Brandano
              813/896-1513
              ceo@sunstyle.com


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Publication:Business Wire
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Geographic Code:1USA
Date:Sep 8, 1998
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