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Affinity International Selects Leading ISP Quest Technologies to Complete Final Phase of E-Commerce Web Site.


Business/Technology Editors

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 2, 2000

Affinity International Travel Systems, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:AFFT AFFT Affidavit
AFFT Americans for Fair Taxation
) announced today that it has selected Quest Technologies, Inc., a leading Internet Solutions Provider (ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
), to develop and integrate the final phase of Affinity's next generation e-commerce travel website, FarAway far·a·way  
adj.
1. Very distant; remote.

2. Abstracted; dreamy: a faraway look.


faraway
Adjective

1. very distant

2.
.com, which is undergoing a complete redesign.

FarAway.com will provide Affinity International with a direct-to-consumer e-commerce travel products offering. The site will also, through the utilization of Affinity's unique Internet Booking Engine, serve as the backbone of Affinity's private label and co-branded, business-to-business turnkey online travel booking solutions. In both instances, the new FarAway.com website will employ the cutting-edge Tourscape software to fill an industry void, by providing travel consumers with online, one-stop booking of cruise vacations, attraction tickets and a wide array of wholesale tour and vacation packages. Industry specific content and real-time online and phone consultation with expert reservation agents will also be featured. Additionally, industry standard online air, hotel and auto rental transactions will be offered.

Affinity International Chief Executive Officer Dan Brandano commented, &uot;Quest Technologies has served as a consultant on this project during the last few months. During that period, the Quest team has shown the vision required to develop the FarAway.com project in a way that takes full advantage of the opportunities presented by the underserved online tour and vacation package niche marketplace, which is projected by analysts to explode over the next few years.&uot;

Quest has built a solid foundation of expertise with reservation development and customer service management within the travel and transportation industry. Quest is currently developing additional core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 in designing and producing increasingly complex, multilingual e-commerce sites requiring database management, dynamic content management tools and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  applications. Their client list shows the diversity of industries in which Quest has provided a totally integrated solution to enhance the way they do business. Past and present clients include Yupi.com, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , NASA NASA: see National Aeronautics and Space Administration.
NASA
 in full National Aeronautics and Space Administration

Independent U.S.
, Harris Computer Corporation, Burger King Corporation, Dollar Rent-A-Car and Extended Stay America The first Extended Stay America hotels opened in 1995 by a number of founders including management from Blockbuster Video and AutoNation. In 1996, Extended Stay America acquired StudioPLUS, further continuing its growth. .

Affinity International Travel Systems, Inc. is a wholesale travel distribution organization that leverages best-in-network architecture, Web-enabled software engines, a network of travel agents and established strategic relationships to utilize the Internet as a delivery platform, in both the business-to-business and business-to-consumer arenas, for its expansive inventory of specialized travel products.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, made subject to the &uot;safe harbor&uot; provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, that involve risks and uncertainties that might cause the actual results to differ materially from those projected in any forward-looking statements. Potential risks and uncertainties include, without limitation, the following: the Company may encounter difficulty in developing its Web sites; it may have difficulty raising the capital it needs to develop and market its Web sites and fund its operations; the Internet may not attract the degree of travel business that the Company expects; the Company may have difficulty competing with other travel companies, including other Internet companies; the development and introduction of competing or superior Web portals; market awareness and acceptance of the Company's Web site and product offerings; changes in government regulations affecting the Company's business; and overall market demand for travel services.

For additional updates, see www.otcfn.com/afft and www.affinityinternational.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2000
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