Affinity International Awards Contract to Datalex; Datalex to Provide State-of-the-Art Internet Booking Engine in Business-to-Business Web Travel Solution.

Business Editors

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jan. 18, 2000

Affinity International Travel Systems, Inc. (OTC BB:AFFT) announced today that it has contracted with Datalex to build the final phase of their customized Internet Booking Engine (IBE) that will power Affinity's next generation Internet travel web site, Faraway.com. In addition to Affinity's website, Faraway.com, the new customized Java scripted Internet Booking Engine will also be deployed on Affinity's private label and co-branded websites as part of their turnkey Business -to-Business (B2B) Internet travel solution. Affinity's turnkey travel solutions provide corporations the ability to realize additional revenues by providing online branded travel offerings to the company's consumers and employees.

In the past six months, Affinity has succeeded in building its backbone to the Internet by using proven hi-tech industry standard technologies like Compaq servers, Lucent Data switches, Xiotech storage management arrays and a highly trained technical staff. Affinity is now capable of delivering a full multimedia offering to its Internet customers with the expansion of its bandwidth to a full DS3 45 mega-bit per second connection to the Internet, state-of-the art gigabit technology, and voice T-1's.

Affinity's B2B model, customized software and technology has already resulted in higher sales growth in the third quarter 2000 for fiscal year-ending June 30, 1999. The Internet strategy centered around the Faraway.com Web site is focused in the online sale of specialized vacation and tour packages.

Affinity's customized Internet booking engine will be built on Datalex's Alliance Enterprise Server, a Java platform that will set the standard in electronic booking solutions for air, car, hotel and wholesale travel package reservations on the firm's Faraway.com website and Affinity's numerous private label initiatives. The Internet Booking Engine is scalable and easily transformed into any language giving Affinity a highly adaptable and flexible architecture to pursue their Business to Business (B2B) Internet strategy.

Daniel Brandano, Affinity's chief executive officer, commented, "Datalex was clearly our best choice of supplier based on their experience and track record of providing superior Internet Booking Engine solutions. Datalex is building the Internet Booking Engine to Affinity's customized specifications and to operate over the SABRE GDS system, currently in use at Affinity's operating subsidiary, SunStyle International Holidays."

Datalex is a leading provider of Information Technology (IT) solutions to the airline and travel industry with clients that include Delta Air Lines, Worldspan, Tickets.com, Carlson Wagonlit Travel and British Airways.

Affinity International Travel Systems is a leading provider of turnkey Business to Business (B2B) Internet travel solutions for corporations. Affinity delivers state-of-the-art third party fulfillment and support while also offering wholesale travel packages direct to consumers via its customized website, Faraway.com. Faraway.com and Affinity's private labeled partner websites are full-service Internet travel destinations that leverage the competitive advantages of the company's best-in-network architecture, Internet-enabled software engines, experienced back office support and agency operations, and extensive industry relationships.

This release contains forward-looking statements, made subject to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties that might cause the actual results to differ materially from those projected in any forward-looking statements. Potential risks and uncertainties include, without limitation, the following: the Company may encounter difficulty in developing its websites; it may have difficulty raising the capital it needs to develop and market its websites and fund its operations; the Internet may not attract the degree of travel business that the Company expects; the Company may have difficulty competing with other travel companies, including other Internet companies; the development and introduction of competing or superior web portals; market awareness and acceptance of the Company's website and product offerings; changes in government regulation affecting the Company's business; and overall market demand for travel services.

For additional updates, see www.otcfn.com/afft and www.affinityinternational.com