Affinity Group, Inc. Selects Allison & Partners as Public Relations Firm of Record.VENTURA, Calif. -- Affinity Group A special interest group. This is a marketing term for a group of people with similar interests. , Inc. (AGI (Artificial General Intelligence) A machine intelligence that resembles that of a human being. Considered impossible by many, most artificial intelligence (AI) research, projects and products deal with specific applications such as industrial robots, playing chess, ), a leading industry source for RV and outdoor enthusiasts, today announced it has selected Allison & Partners, a national independent communications firm, as its official public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm of record. AGI and its affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. serve the safety, security, comfort and convenience needs of the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. outdoor and recreational vehicle market. Allison & Partners will be assisting AGI in the launch process of a new integrated marketing and branding campaign designed to raise industry and consumer awareness, while positioning AGI among its key audiences and differentiating it among competitors. "With roots that date back to 1941, AGI has a unique and evolving story to tell as a valued force in the industry," said Kevin Hobbs Kevin Hobbs (born April 30, 1983) is an American football cornerback for the Seattle Seahawks. Hobbs played High School Football at Tampa Bay Tech in Tampa, FL. He was a two year starter on Varsity - he had a team high in interceptions as a Junior and Senior. , vice president new product development, Affinity Group, Inc. "Allison & Partners is a valuable addition to our integrated consumer marketing program, providing a strategic, creative approach to public relations, along with a solid knowledge of the travel, outdoor and recreation industries." Allison & Partners will be implementing a multi-tiered communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. focusing on promoting AGI's umbrella brand, as well as its affiliated companies including its affinity clubs such as: The Good Sam Club The Good Sam Club is an international organization of recreational vehicle owners. Its primary goals are to make RVing safer and more enjoyable, and to save members money through Club-endorsed benefits and services. It claims over a million members. and Coast to Coast Resorts; AGI publications such as: MotorHome, the Trailer Life Directory, Rider and Powerboat; and the company's ancillary services such as: RV roadside assistance, RV extended warranty, RV insurance, RV refinancing, life insurance and credit card services. "We're honored to be working with such a respected brand and have put the full expertise of our travel and recreation team behind this integrated initiative," said Scott Allison, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Allison & Partners. "Travel and recreation is a fast-growing segment for our company and we're excited to be teaming up with an industry leader." About Affinity Group, Inc. The Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, rv.net, and Woodall's. The corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States. About Allison & Partners Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, government & public affairs and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information visit: www.allisonpr.com. |
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