Affinity Group, Inc. Chooses Acxiom to Help Reach Right Customer at the Right Time.Business Editors/High-Tech Writers LITTLE ROCK, Ark.--(BUSINESS WIRE)--Feb. 28, 2003 Acxiom(R) Corporation (Nasdaq:ACXM) today announced that it will provide a full range of Customer and Information Management Solutions for the Affinity Group A special interest group. This is a marketing term for a group of people with similar interests. , Inc. (AGI (Artificial General Intelligence) A machine intelligence that resembles that of a human being. Considered impossible by many, most artificial intelligence (AI) research, projects and products deal with specific applications such as industrial robots, playing chess, ) to help AGI market more effectively to its existing customers and to acquire new customers. AGI, based in Ventura, Calif., and its affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. serve the safety, security, comfort, and convenience needs of the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. outdoor and recreational vehicle enthusiasts. Acxiom's solutions, which include AbiliTec(R)-enabled Customer Data Integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) technology and InfoBase(R) data, will provide AGI with a complete view of their existing customers. This more accurate and timely information is designed to show savings and efficiencies in AGI's marketing by delivering the right message to the right person via the customer's self-selected contact preference, such as direct mail, e-mail or telephone. At the same time, Acxiom's solutions will allow AGI to target products and services to potential customers among more than nine million Americans who travel in recreational vehicles each year. Murray Coker, AGI senior vice president of Marketing, said, "AGI looked at a number of IT services providers, but found that Acxiom served as one source for the range of information systems management and creative problem solving Creative problem solving is the mental process of creating a solution to a problem. It is a special form of problem solving in which the solution is independently created rather than learned with assistance. Creative problem solving requires more than just knowledge and thinking. we needed. We're confident that Acxiom's integrated solutions framework will bring the kind of efficiency we need for a strong competitive edge." Acxiom Client Services Leader David Allen described AGI as a progressive company that is continually looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new and creative marketing solutions. "Because AGI is involved in so many aspects of serving its customers, including retail, publishing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and insurance, they need the kind of technology and expertise that can be adapted for a broad range of marketing challenges," Allen said. "We're proud and excited AGI chose Acxiom's solutions and people to help them meet those challenges." AGI's subsidiaries include RV clubs such as The Good Sam Club The Good Sam Club is an international organization of recreational vehicle owners. Its primary goals are to make RVing safer and more enjoyable, and to save members money through Club-endorsed benefits and services. It claims over a million members. , Camping World President's Club and Coast to Coast Resorts, as well as such publications as Trailer Life, MotorHome, Highways, Coast to Coast, RV Business, RV Buyers Guide, RV View, Woodall's and Trailer Life directories and books. In addition to RV publications, AGI produces many outdoor recreation magazines through Ehlert Publishing Group. These magazines are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). AGI's Camping World subsidiary is the only national retailer of RV products and services. Camping World operates 30 retail locations across the country, and also does business via its popular catalog and Web site. It is the world's largest supplier of RV accessories and supplies. More information about AGI can be found at www.affinitygroup.com. About Acxiom Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver Customer and Information Management Solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas Little Rock, Arkansas required military intervention to desegregate schools (1957–1958). [Am. Hist.: Van Doren, 556–557] See : Bigotry , with locations throughout the United States, and in the United Kingdom, France and Australia. For more information, please visit www.acxiom.com. Acxiom, AbiliTec and InfoBase are a registered trademarks of Acxiom Corporation. |
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