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Affinity 1st to Offer Customer Loyalty Program; New Program Offers Customers Incentives for Staying with Company.


Business & High-Tech Editors

FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--June 16, 2003

Companies have been rewarding customers for their patronage Patronage
See also Philanthropy.

Alidoro

fairy godfather to Italian Cinderella. [Ital. Opera: Rossini, Cinderella, Westerman, 120–121]

Alphonso, Don

supports Bias in return for political favors. [Fr. Lit.
 for years, but Affinity Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 is the first web-hosting company to do so. Through a newly launched customer loyalty program, Affinity is recognizing customers who commit to staying with the company.

Affinity's new Customer Loyalty Program offers rewards and incentives to customers at all account levels on key anniversaries. Benefits start after three months of service, increase at six months, and then are awarded annually. The longer customers stay with Affinity, the more benefits they will receive, ranging from product upgrades to free domain names.

"The success of our customers is paramount," Peter Chambers, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Affinity, said. "This new program is designed to demonstrate to our customers that Affinity is a true partner who will work with them to be successful."

Affinity's loyalty program will be implemented to ValueWeb customers first as part of their Putting Customers First (C1) initiative. The company's other shared hosting brands, HostSave, WinSave, and Bigstep, will implement the program in the second half of 2003.

About Affinity

Affinity Internet Inc., a leading web-services provider, supplies a wide range of hosting packages and easy-to-use software and e-commerce marketing tools for small- and medium-sized businesses. Affinity operates multiple hosting brands, each offering shared and/or dedicated servers, applications, and products designed to meet the specific needs of one of the segments of the SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  marketplace. By offering a robust network and top-tier customer support team, Affinity provides its customers and resellers with superior service, reliability, and scalability.

Affinity hosts more than 390,000 domains for more than 150,000 customers worldwide. The company sells direct over the web and through more than 2,000 resellers or channel partners. The company has offices in El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif., and Fort Lauderdale, with data centers Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and Fort Lauderdale.

For more information visit www.affinity.com.
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Publication:Business Wire
Date:Jun 16, 2003
Words:316
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