Affiliation Networks, Inc. Hires Publishing and Internet Leaders to Head Sales Management Team and Expand New York Presence.

SAN FRANCISCO--(BUSINESS WIRE)--July 12, 1999--

Affiliation Networks(TM), Inc. (www.affiliation.com), the leading media company for the Internet generation, today announced the addition of two industry veterans to their company roster.

Betsy Greenway Murphy joins Affiliation as vice president, sales and marketing, from her previous positions as vice president, associate publisher at U.S. News and World Report and member of the launch team for Fast Company. In addition, Affiliation added Tim Armstrong as vice president, sales, from his former position as the director of integrated sales & marketing at ESPN Internet Ventures, a division of Disney Corporation (NYSE:DIS). Both will be based in New York City and will assist in expanding Affiliation's east coast presence.

Murphy has an extensive background in sales for the publishing industry. Prior to her positions at U.S. News and World Report and Fast Company (named "Magazine of the Year" by Ad Age), Murphy also worked at Newsweek, Inc, in Chicago and Boston where she was recognized by Advertising Age as one of the "100 Best and Brightest Media Salespeople" in the U.S. Murphy holds a bachelor of science degree from the University of Michigan.

Armstrong brings a strong mix of advertising sales and marketing with many leading Internet companies to the new media start-up. Armstrong was part of the sales team for Starwave, a Paul Allen company acquired by Disney in 1998. Starwave, an online publishing company, is responsible for the creation of such successful Internet ventures as ESPNsportszone.com, ABCnews.com, NBA.com, NFL.com and NASCAR.com. Prior to Starwave, Armstrong also served as National Ad Director at I-Way, an IDG Internet Magazine and is founder and co-director of the Boston Interactive Media Association. Armstrong holds a bachelor of science degree from Connecticut College.

"The addition of Betsy and Tim to our senior management team in New York reaffirms Affiliation's commitment to building a strong New York presence," said Mark Jung, chief executive officer of Affiliation Networks. "With a large advertising and business base in New York, we felt it essential to establish our sales headquarters there to address the growing needs of the market."

Murphy and Armstrong can be reached directly at 212/554-4098 and 212/554-4123.

About Affiliation Networks(TM), Inc.

Affiliation Networks is the leading online media company offering young people the news, reviews and information they seek, written in the voice of their generation. Affiliation and its affiliates, or independent Web content partners, contribute to innovative network sites, including ChickClick (www.chickclick.com), IGN.com (www.ign.com), PowerStudents.com (www.powerstudents.com) and the Daily Entertainment Network (www.theden.com).

In addition to targeted content, these networks offer a variety of community tools and services to enhance their visitors' online experience. Combined, Affiliation's four properties reach over four million unique young users who have grown up on the Internet. Affiliation, a private company located in San Francisco, CA, can be found at www.affiliation.com.