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Afa Adopts Tensilica's Xtensa Configurable Processor.


Plans to Optimize Processor for Industry-Leading Design Project

SANTA CLARA, Calif. -- Tensilica[R], Inc. today announced that Afa Technologies, Inc. (Afa) of Taipei, Taiwan, has selected its Xtensa configurable processor for a new multi-standard mobile digital TV receiver system-on-chip (SOC) design project. Afa is a fabless IC design house specializing in designs for DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression.  (digital television), cellular phones and digital home LANs (local area networks).

"We picked Tensilica's Xtensa processor because we were very impressed with the ability to customize it, using the TIE (Tensilica Instruction Extension) language, for our demanding mobile TV demodulator See demodulate.
Demodulator

A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector.
 application," stated Philip Sun, Afa's executive vice president. "Tensilica's unique technology allows us to implement in low-power processors what previously was only possible using hardwired logic. By optimizing the Xtensa processor, we can deliver a programmable solution for advanced mobile TV handsets, and still meet the low power constraints needed to deliver the long battery life consumers expect."

"Afa has extensive experience in DTV, and their engineers knew that a standard DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  processor core cannot deliver the combination of high performance and low power they need for this demanding application. We're happy to work with them on their first Xtensa-based project," stated Steve Roddy, Tensilica's vice president of marketing.

Tensilica's Xtensa processors are configurable, extensible and synthesizable. Using automated Xtensa technology, the system designer molds the processor to fit the application by selecting and configuring predefined elements of the architecture and by inventing completely new TIE instructions and hardware execution units that can deliver performance levels orders of magnitude faster than alternative solutions.

About Afa

Afa Technologies, Inc. is a fabless IC design house excels in high performance DTV receiver SOC. Afa offers a complete product line covering various digital multimedia broadcasting Digital Multimedia Broadcasting (DMB) is a digital radio transmission system for sending multimedia (radio, TV, and datacasting) to mobile devices such as mobile phones.  markets in applications of high mobility car TV, low power portable and handheld devices, and high quality PC/NB peripheral and digital STB See set-top box.

STB - set-top box
. With the seasoned engineering and proactive customer support team, Afa provides not only the most compact chip with brilliant performance but also total system-level solution to maximize customer's profit and fast time-to-market. For more information, please visit www.afatech.com.tw.

About Tensilica

Tensilica offers the broadest line of controller, CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 and specialty DSP processors on the market today, in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. Tensilica's low-power, benchmark proven processors have been designed into high-volume products at industry leaders in the digital consumer, networking and telecommunications markets. All Tensilica processor cores are complete with a matching software development tool environment, portfolio of system simulation models, and hardware implementation tool support. For more information on Tensilica's patented approach to the creation of application-specific building blocks for SOC design, visit www.tensilica.com.

Editors' Notes:

* Tensilica and Xtensa are registered trademarks belonging to Tensilica, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.

* Tensilica's announced licensees include Afa Technologies, ALPS, AMCC AMCC Applied Micro Circuits Corporation
AMCC Air Mobility Control Center
AMCC Ashore Mobile Contingency Communications
AMCC Advanced Materials Commercialization Center
AMCC allied movement coordination center (US DoD) 
 (JNI (Java Native Interface) A programming interface (API) in Sun's Java Virtual Machine used for calling native platform elements such as GUI routines. RNI (Raw Native Interface) is the JNI counterpart in Microsoft's Java Virtual Machine.

JNI - Java Native Interface
 Corporation), Aquantia, Astute Networks, Atheros, ATI, Avago Technologies, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI ETRI Electronics & Telecommunications Research Institute (Korea)
ETRI Enhanced Threat Reduction Initiative
ETRI Electronics Telecommunication Research Inc.
, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , iBiquity Digital, Ikanos Communications, LG Electronics, Lucid Information Technology, Marvell, MediaWorks, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NVIDIA, Olympus Optical Co. Ltd., PnpNetwork Technologies, sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, Victor Company of Japan (JVC) and WiQuest Communications.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 10, 2006
Words:578
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