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Aetna Retirement Services changes name to Aetna Financial Services; New Name Reflects Company's Offering of Financial Solutions for All Stages of Life.


HARTFORD, Conn.--(BUSINESS WIRE)--Oct. 13, 1999--

Aetna Retirement Services today announced that it has changed its trade name to Aetna Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
. Aetna Financial Services, a family of companies dedicated to helping Americans meet their financial goals, is one of three core businesses of Aetna Inc. (NYSE NYSE

See: New York Stock Exchange
:AET AET Aetna, Inc.
AET After Extra Time
AET Actual Evapotranspiration
AET Alliance for Environmental Technology
AET Alpha-Ethyltryptamine
AET Applied Extrusion Technologies, Inc.
). The change reflects Aetna Financial Services' diverse offering of financial products and services in addition to its popular retirement programs.

"Success in today's marketplace depends on providing our customers with products that meet their financial needs at all stages of life," said Thomas J. McInerney, President of Aetna Financial Services. "Because we offer an array of financial solutions, the time has come to change our name to better reflect what we do."

"Aetna Financial Services remains committed to providing the best products for customers focused on planning for retirement," said Allan Baker, Head of Marketing at Aetna Financial Services. "But we're equally dedicated to raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires.  of the financial solutions we offer to meet our customers' other important goals.

The new name will appear on Aetna Financial Services' marketing and educational materials over the next several months; the change should be complete by mid-2000.

Aetna Life Insurance and Annuity annuity: see insurance.
annuity

Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities.
 Company, an operating company operating company

A business that engages in transactions with outsiders.
 of Aetna Financial Services, provides a full range of products for a lifetime of financial needs. Securities offered through Aetna Investment Services, Inc., Aetna Financial Services, Inc. and Financial Network Investment Corporation. All of these companies are wholly owned indirect subsidiaries of Hartford, Connecticut-based Aetna Inc., a leading provider of health, retirement and financial services benefits. Through its three core businesses -- Aetna U.S. Healthcare U.S. Healthcare is a now-defunct healthcare company. The logo had an apple. The merger with Aetna
In 1996, the company merged with Aetna, calling it Aetna U.S. Healthcare. The U.S. Healthcare apple logo was next to the Aetna name, and U.S. Healthcare under it. U.S.
, Aetna Financial Services and Aetna International -- the company provides nearly 40 million people worldwide with quality products, services and information to help them manage best what matters most: their health and financial well-being.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 13, 1999
Words:300
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