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Aetna Implements the Noosh, Inc. Communication Service to Simplify Print Management and Procurement Process.


Business Editors, High-Tech Writers

PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--Feb. 2, 2000

Collaborative print management system to be used by one of

the nation's largest benefits and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 providers

Noosh, Inc., a leading Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 business-to-business communication service targeting the printing industry, today announced that it has entered into a user agreement with Aetna (NYSE NYSE

See: New York Stock Exchange
:AET AET Aetna, Inc.
AET After Extra Time
AET Actual Evapotranspiration
AET Alliance for Environmental Technology
AET Alpha-Ethyltryptamine
AET Applied Extrusion Technologies, Inc.
), a major provider of health, retirement and financial services benefits.

The three-year agreement will enable Aetna to manage multiple print vendors, quick production cycles and complex print-buying requirements more efficiently. The noosh.com system also will enable Aetna to analyze trends in its print buying process and develop a community among its in-house print buyers, helping improve efficiencies and lower costs for the Fortune 100 company.

Noosh's business-to-business Internet communication service, noosh.com, is designed to dramatically improve the process of buying, selling and managing print by providing a collaborative environment where print buyers, printers, creative agencies, and others in the supply chain of vendors can work together efficiently. The noosh.com service, powered by Live Jobs(SM) collaborative technology, provides a way to develop a standard and efficient information workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  utilizing one centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 database to store, retrieve and push information. Noosh.com helps users communicate more accurately and effectively with their internal and external customers throughout the whole print process -- from conception to delivery.

&uot;We are pleased to have Aetna join the list of prominent corporations using noosh.com,&uot; said Ofer Ben-Shachar, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Noosh, Inc. &uot;I am confident that Noosh technology will have a powerful impact on Aetna's print operations. Traditional communication methods in printing are manual and paper-intensive, which makes them difficult for a decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 company such as Aetna to employ effectively. Now, Aetna can reduce communication logjams through noosh.com, which will result in savings of time, money and frustration.&uot;

About Aetna

Aetna is a leading provider of health, retirement and financial services benefits. Through its three core businesses, Aetna U.S. Healthcare U.S. Healthcare is a now-defunct healthcare company. The logo had an apple. The merger with Aetna
In 1996, the company merged with Aetna, calling it Aetna U.S. Healthcare. The U.S. Healthcare apple logo was next to the Aetna name, and U.S. Healthcare under it. U.S.
, Aetna Financial Services and Aetna International, the company provides nearly 47 million people worldwide with quality products, services and information to help them manage best what matters most: their health and financial well-being.

About Noosh, Inc.

Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication service for enterprise critical printing. Noosh.com, powered by Live Jobs(SM) collaborative technology, dramatically improves the process of buying, selling and managing print. Leveraging the power of the Internet and popular browsers, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2000
Words:470
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