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Aetna's Member Website Redesigned to Make It Easier for Members to Find the Information They Need; Consumer Tools Enhanced Based on Member Feedback; Hits Have Quadrupled Since Redesign.


HARTFORD, Conn. -- Aetna has redesigned Aetna Navigator See Netscape Navigator, Netscape and Norton Navigator.

Navigator - Netscape Navigator
(TM), the company's secure, member website, to make it easier for members to find helpful information about health care choices and finances. Based on user feedback, the enhanced site features more intuitive, customized navigation, relevant information packaged together, and links with active, descriptive names Written indication on maps and charts, used to specify the nature of a feature (natural or artificial) shown by a general symbol.  such as Find Health Care or Benefits Used and Remaining.

The company continues to refine its decision-support tools as consumers' information needs evolve.

"We asked members and their employers how Aetna Navigator could better facilitate member access to health information," said Susan M. Peters, Aetna's head of National Customer Operations. "Based on their responses, we created a new look and feel for the site that delivers personal information and general health content, including valuable decision-making decision-making,
n the process of coming to a conclusion or making a judgment.

decision-making, evidence-based,
n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from
 tools, in a new format that is easier on the eye. We think members will particularly like user-friendly navigation links on each page that anticipate what they might logically want to do next on the site."

Since the site was redesigned, monthly hits to the site have increased substantially. Visits to "Claim Details" rose from 163,000 in September to 587,133 in November and more than quadrupled to a record-breaking 734,606 in March 2005.

Aetna conducted a series of usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab.  studies and focus groups, and examined member feedback from several years. Now, Aetna members arriving at their personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, secure home page immediately see the information they request most often.

The site now has four key categories:

--Benefits provides summaries of benefits used and remaining, who is covered, and health programs for which the member is eligible.

--Claims & Balances lets members search for claim status, view claim details, review their claim explanation of benefits statements, and check account balances.

--Requests & Changes allows a wide range of tasks to be performed online, such as requesting ID cards, viewing temporary member identification information, changing primary care physician or dentist dentist /den·tist/ (den´tist) a person with a degree in dentistry and authorized to practice dentistry.

den·tist
n.
A person who is trained and licensed to practice dentistry.
, and personal e-mail preferences. Members also can turn off mailed paper statements, ask to track them online, and receive e-mail notification when a new online statement is available.

--Take Action On Your Health helps members find participating health care professionals and facilities; estimates of the cost of services, procedures and medications; information on staying healthy, including fitness, nutrition, smoking cessation smoking cessation Public health Temporary or permanent halting of habitual cigarette smoking; withdrawal therapies–eg, hypnosis, psychotherapy, group counseling, exposing smokers to Pts with terminal lung CA and nicotine chewing gum are often ineffective.  and weight management programs; and information on treating illness.

A new feature, En Espanol, summarizes links to all features and functions on the site available in Spanish such as the recently added Spanish-language version of Healthwise(R) Knowledgebase. Healthwise Knowledgebase is a health information source that supports members with decision points to help them choose health care treatment options.

Aetna continues to make investments in technology that are helping the company improve service to its constituents. Aetna reported in its 2004 fourth quarter earnings call that the positive impact of Aetna Navigator and Aetna Voice Advantage, the company's interactive voice response system, combined with improvements in its customer service organization have been validated val·i·date  
tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates
1. To declare or make legally valid.

2. To mark with an indication of official sanction.

3.
 by consistent improvements in member and provider satisfaction survey results for 2004.

Aetna Navigator's 24-hour access to information enables members, especially those in consumer-directed plans, to take more control of their health care and financial choices. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a recent study of Aetna HealthFund members from three large employer groups employer group Association of employers Managed care An entity with a current group benefits agreement in effect with a health plan to provide covered health care services to its employee-subscribers and eligible dependents. , there has been a 38 percent increase in logons to Aetna Navigator since 2003.

As one of the nation's leading providers of health care, dental, pharmacy pharmacy, art of compounding and dispensing drugs and medication. The term is also applied to an establishment used for such purposes. Until modern times medication was prepared and dispensed by the physician himself. In the 18th cent. , group life, disability and long-term care long-term care (LTC),
n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders.
 benefits, Aetna puts information and helpful resources to work for its approximately 14.4 million medical members, 12.8 million dental members, 9.0 million pharmacy members and 14.0 million group insurance members to help them make better informed decisions about their health care and protect their finances against health-related risks. Aetna provides easy access to cost-effective health care through a nationwide network of more than 672,000 health care professionals, including approximately 400,000 primary care and specialist doctors and 4,084 hospitals. For more information, please visit www.aetna.com. (Figures as of March 31, 2005)
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 12, 2005
Words:668
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