Aetna's HSA Online Video Wins Insight Award for Customer Advocacy.-- Insight Forums Recognizes Educational Video for Helping Customers and Members Better Understand HSAs -- HARTFORD, Conn. -- Aetna (NYSE NYSE See: New York Stock Exchange :AET AET Aetna, Inc. AET After Extra Time AET Actual Evapotranspiration AET Alliance for Environmental Technology AET Alpha-Ethyltryptamine AET Applied Extrusion Technologies, Inc. ) received the Insight Award for Customer Advocacy in Health Care from Insight Forums for the Aetna Health Savings Account A Health Savings Account (HSA) is a tax-advantaged medical savings account available to taxpayers in the United States who are enrolled in a High Deductible Health Plan (HDHP). The funds contributed to the account are not subject to federal income tax at the time of deposit. (HSA HSA Health Savings Account (US) HSA Human Serum Albumin HSA Human Services Agency (Nevada) HSA Health Services Agency HSA Health and Safety Authority (Ireland) ) online video, available at www.aetna.com/hsa/video. The video, created to help customers and members better understand their HSA plan, is part of Aetna's efforts to offer tools and information to help customers and members make better informed decisions about their health care. "Employers are asking for assistance beyond the typical open enrollment communications to help employees become more engaged consumers of health care services," said Robin Downey, Aetna's head of product development. "This video is one example of how we are providing simple, easy-to-understand educational materials to our customers and members through a variety of media, including written materials and online tools and videos like the HSA online video, to help our members get the most out of their HSA." Aetna was one of the first insurers to offer HSAs in 2004. Today the HSA has been chosen by more than 6,000 customers, with nearly 300,000 HSA eligible members. The Aetna HSA Online Video received the Insight Award for Customer Advocacy in Health Care for providing easy-to-understand information that customers can share with their employees. The video answers the following questions: * What is an HSA? * How does it work with a health plan? * How does money get into the account? * How do members access health care using the plan? Surveys and research recently conducted by Segal/Sibson and the Conference Board indicate that information and tools are critical to successfully adopting consumer directed health plans like an HSA. In fact, Segal/Sibson's 2006 Survey of Consumer-Driven Health Plans showed that "communications plays a vital role in the success of consumer-directed health plans." Furthermore, the Conference Board released a report saying "the lack of a coherent message can prove fatal to consumer directed health plan adoption because employees are unlikely to enroll in a plan they do not understand." About Insight Forums Insight Forums produces focused collegial col·le·gi·al adj. 1. a. Characterized by or having power and authority vested equally among colleagues: "He . . . events that bring marketing, technology, compliance, and operations professionals together to present and discuss methods for improving communications strategy and production. Reflecting its focus on business and technical best practices, it presents Insight Awards to winners in both financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and health care. Additional information is available on the Web at www.insightforums.com. About Aetna Aetna is one of the nation's leading diversified diversified (di·verˑ·s health care benefits companies, serving approximately 36.4 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy pharmacy, art of compounding and dispensing drugs and medication. The term is also applied to an establishment used for such purposes. Until modern times medication was prepared and dispensed by the physician himself. In the 18th cent. , dental, behavioral health Behavioral health was first used in the 1980's to name the combination of the fields mental health and substance abuse. As an example, an organization serving both mental health and substance abuse clients might refer to its practice as behavioral health or , group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups employer group Association of employers Managed care An entity with a current group benefits agreement in effect with a health plan to provide covered health care services to its employee-subscribers and eligible dependents. , individuals, college students, part-time and hourly workers, health plans, government-sponsored plans and expatriates. www.aetna.com |
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