Aethon Appoints Joe Costa Vice President of Marketing.Healthcare Industry Veteran to Focus on Brand Awareness and Outreach to Expanding Markets PITTSBURGH -- Aethon Inc., a leader in automating the hospital supply chain, announced today it has appointed Joe Costa as vice president of marketing. A 15-year veteran of the healthcare market, Costa will be responsible for increasing awareness of Aethon's autonomous mobile robotic systems robotic system An integrated system of devices that automate production and manufacturing of goods and services Surgery An AI-based surgical assistant system, which processes sensory input from haptic interfaces and/or allows surgeons to act with more accuracy than . "Joe's experience and expertise within the healthcare industry make him the ideal candidate to lead Aethon's marketing efforts," said Aldo Zini, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Joe will be instrumental in both identifying new customers and expanding usage of our robots among current customers." "Aethon is having a profound impact on hospitals' ability to eliminate bottlenecks that impede the delivery of care," said Costa. "I look forward to leveraging my experience in order to help more hospitals recognize the benefits of Aethon's asset management solution." Costa has held a number of senior marketing positions with Becton Dickinson BD (NYSE: BDX), is a medical technology company that manufactures and sells medical devices, instrument systems and reagents. Founded in 1897 and headquartered in Franklin Lakes, New Jersey, BD employs 27,000 people in nearly 50 countries. & Company and Tyco Healthcare Tyco Healthcare was the former healthcare division of Tyco International Ltd. On June 29, 2007 it became a wholly independent publicly traded company named Covidien Ltd. , and served as Vice President of Strategic Operations for the Futura Medical Technologies division of the Medisys Group. In that role, he led the launch of an innovative new drug delivery technology and negotiated a worldwide marketing and distribution agreement. Costa earned a B.S. in Business Administration from Stonehill College Stonehill College is a private Roman Catholic college located in North Easton, Massachusetts, United States, founded in 1948. Situated in North Easton, Massachusetts, a suburban community of 23,329 people, Stonehill is located just 22 miles south of Boston on a 375-acre campus, . He holds a certificate of marketing excellence from Northwestern University's Kellog School and a certificate in project management from Worcester Polytechnic Institute Worcester Polytechnic Institute - (WPI) A well-regarded, small engineering college. Address: Worcester, MA, USA. . About Aethon Based in Pittsburgh, Pa., Aethon is a leader in affordable, autonomous mobile robots A Mobile Robot is an automatic machine that is capable of movement in a given environment. Overview Mobile robots have the capability to move around in their environment and are not fixed to one physical location. for practical business applications. In healthcare, the company's automated technology platform is redefining hospital supply chain logistics by automating the location, delivery and recovery of key assets. The net result of Aethon's low-cost, easy-to-install, RFID-based asset utilization solution is improved caregiver efficiency and satisfaction, increased asset utilization, decreased equipment rentals, increased patient safety and satisfaction, and improved regulatory compliance. More than 100 hospitals nationwide have deployed Aethon's robots. Aethon is a privately held, venture-backed company. It has raised $22.5 million from Innovation Works, Draper Triangle Ventures, Salix Ventures, Ascension Health Ascension Health is a non-profit company that operates a network of hospitals and related health facilities in the United States. It is the nation's largest Catholic and largest non-profit health system[1]. Ventures and Pacific Venture Group, among others. For more information, visit www.aethon.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion