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Aesthetics on menu at Playa Vista diner designed by Gehry.


The opening of a 400-square-foot food stand next to an office building normally would hardly raise an eyebrow.

But a stand called "Delicious" that opened in a commercial and industrial district in Playa playa
 or pan or flat or dry lake

Flat-bottomed depression that is periodically covered by water. Playas occur in interior desert basins and adjacent to coasts in arid and semiarid regions.
 Vista last week is hardly ordinary.

It was designed by groundbreaking architect Frank Gehry Frank Owen Gehry, CC (born Ephraim Owen Goldberg, February 28, 1929) is a Pritzker Prize winning architect based in Los Angeles, California.

His buildings, including his private residence, have become tourist attractions.
, far better known for world famous edifices such as the Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Hall.

Gehry has likely never designed anything smaller, but then again, ulterior motives are at play. In a location with few other food establishments, Gehry was seeking a place where the creative types from his studio could gather and share ideas with those from the next-door offices of ad giant TBWA/Chiat/Day.

Instead of the usual hot dogs and cheap sandwiches found at most food stands, "Delicious" boasts such entrees as mirin-glazed salmon over cabbage and a grilled corn salad with scallions in a cabernet vinaigrette. Artisan breads and premium coffees abound, too.

"Of course, we needed a great food place for our people, but I also wanted it here because I thought it would be a way for our people to intermingle in·ter·min·gle  
tr. & intr.v. in·ter·min·gled, in·ter·min·gling, in·ter·min·gles
To mix or become mixed together.


intermingle
Verb

[-gling,
 with Chiat Day's people," said Gehry, in a press release. "Their world is colliding with our world in the public realm."

There also are some other off-the-menu tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication
TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications.
 at play.

The upscale items are macked in each morning from the Robertson Boulevard Robertson Boulevard is a street in Los Angeles. The northern part of the street in West Hollywood is a trendy tree-lined shopping district.

Robertson is best known as a recent celebrity hangout.
 kitchen of Catering by Field, an operation with Hollywood and corporate clientele. Lisa Field, who owns the catering service, happens to be the daughter of commercial real estate developer Larry Field, who co-owns the Gehry Studio building with Frank Gehry. Lisa Field has also been Gehry's primary caterer for the last 15 years.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Up Front; Delicious
Comment:Aesthetics on menu at Playa Vista diner designed by Gehry.(Up Front)(Delicious)
Author:Fine, Howard
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Jul 10, 2006
Words:278
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