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Aesthetic Trends & Technologies Partners With SpaTrade To Develop Medical Spa and Esthetician Segments.


LAGUNA HILLS La·gu·na Hills  

A city of southern California southeast of Santa Ana. Population: 33,600.
, Calif. -- No. 1 Physician Journal for Aesthetics aesthetics (ĕsthĕt`ĭks), the branch of philosophy that is concerned with the nature of art and the criteria of artistic judgment.  and Wellness Responds to Reader Demand by Introducing Joint Research and Education Initiatives

In response to the overwhelming demand for information about the rapidly growing medical spa A medical spa is a facility whose medical program is run under the strict supervision of a licensed healthcare professional, according to The International Medical Spa Association.  field, Aesthetic Trends & Technologies is pleased to announce a new partnership with SpaTrade, the leading resource for spa business. "This joint venture will further our primary goal to help physicians grow their practices and compete in an increasingly competitive environment," stated Cindy Vandruff-Endres, editor-in-chief of Aesthetic Trends & Technologies (ATnT).

Developments as a result of the new partnership:

Aesthetic Trends & Technologies Market Research Initiatives

First Quarter 2005

ATnT will further our commitment to the medical aesthetics industry by launching several research projects in conjunction with SpaTrade. Support will be provided by Feedback Research Services (www.feed-back.com), publisher of the first U.S. medical spa market report (Sept. 2003). The first of several research reports will be released in the first quarter of 2005: The ATnT Professional Skin Care Market Report. Customized research and market reports may be requested by physicians and industry executives. ATnT recently acquired the 12th Edition Directionary, a well referenced resource for all products and services in medical aesthetics.

Appointment of SpaTrade's Founders to ATnT Staff

Nancy Griffin, Trends Editor

Leading spa and wellness expert Nancy Griffin has joined the ATnT team as Trends Editor. Griffin will focus on consumer and business trends that are shaping the medical aesthetics industry. Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 technology expert Jeremy Jeremy (jĕr`ĭmē), English form of Jeremiah. The

Epistle of Jeremy is a title given to the sixth chapter of Baruch.
 Rhoten of SpaTrade.com also joins ATnT, spearheading several Web development projects to enhance the educational value of AestheticTrends.com for our physician readership read·er·ship  
n.
1. The readers of a publication considered as a group.

2. Chiefly British The office of a reader at a university.
 and their support staff.

Development of Esthetician-Only Resources

Estheticians aspire to aspire to
verb aim for, desire, pursue, hope for, long for, crave, seek out, wish for, dream about, yearn for, hunger for, hanker after, be eager for, set your heart on, set your sights on, be ambitious for
 perform more results-oriented treatments and learn about medical spa services; however, there is no centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 resource available specifically for estheticians. Within the first quarter of 2005, ATnT will begin providing content for those estheticians teaming up with physicians and learning about medical aesthetics.

About Aesthetic Trends & Technologies Inc.

Aesthetic Trends & Technologies is the leading physician's journal for aesthetics and wellness. This unique magazine focuses on advanced education within several departments in every issue to include: anti-aging Anti-aging addresses how to prevent, slow, or reverse the effects of aging and help people live longer, healthier, happier lives. It includes scientific research and applications in genetic engineering, tissue engineering, and other medical advances, e.g.  & wellness, dermatology dermatology (dûrmətŏl`əjē), branch of medicine concerned with diagnosis and treatment of diseases and disorders of the skin. , laser & light technology, legal, medical spas, men's aesthetic procedures, and plastic surgery. The publication encompasses topics useful to the groups of aesthetic professionals reached by our 20,000 circulation. The latest advances in aesthetic products and procedures are addressed in each issue, keeping the readers in tune with the continual changes in the medical aesthetic industry.

About SpaTrade

SpaTrade is a unique online community for spa professionals, featuring breaking news, top experts, feature article links, and product and service information. With a membership of over 10,000 executives, owners, and spa suppliers representing 90 countries, SpaTrade is the most complete resource for the development, management, and marketing of spas and spa-related facilities.
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Publication:Business Wire
Date:Jan 5, 2005
Words:468
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