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Aesculap Takes the Honors for Frost & Sullivan Market Penetration Leadership Award in the U.S. Wound Closure Devices Market.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. -- Frost & Sullivan's recent analysis, U.S. Wound Closure Devices Market, selected Aesculap, Inc. as the recipient of the 2005 Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 Leadership Award for its innovative strategy for providing high quality medical devices to hospitals, surgical centers, and physicians.

Each year, this award is presented to the company that has demonstrated excellence in capturing market share within its industry. The recipient has demonstrated strategic excellence in product innovation, marketing and sales strategies that have resulted in a significant gain in market share over the past two to three years.

After having firmly established itself in the European wound closure devices market, Aesculap has now ventured into the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Aesculap's foresight has gone a long way in helping the company gain a firm foothold in the latter.

"While many of its competitors develop alliances with hospital administrators and purchasing managers, Aesculap builds close relationships with surgeons," says Frost & Sullivan Research Analyst Sheila Ewing. "The company responds to surgeons' needs by modifying existing devices, anticipating technical requirements, and obtaining procedure knowledge to assist collaboration with end users."

Vital strategic initiatives and alliances are further aiding Aesculap's rapid progress in the U.S. market. By leveraging relationships developed by its parent company B. Braun, it is collaborating with many leading medical device distributors. Significantly, Aesculap recently took over responsibility for B. Braun's suture suture /su·ture/ (soo´cher)
1. sutura.

2. a stitch or series of stitches made to secure apposition of the edges of a surgical or traumatic wound.

3. to apply such stitches.

4.
 line and it hopes to capitalize on B. Braun's brand name to develop close relationships with surgeons.

In January 2005, Aesculap also signed a distribution agreement with Novation The substitution of a new contract for an old one. The new agreement extinguishes the rights and obligations that were in effect under the old agreement.

A novation ordinarily arises when a new individual assumes an obligation to pay that was incurred by the original party
 to provide VHA VHA Veterans Health Administration
VHA Variable Housing Allowance
VHA Villages Homeowners Association
VHA Voluntary Hospitals Association
VHA Virtual Home Agent
VHA Very High Altitude
VHA Vapor Hazard Area
VHA Vermont Holstein-Friesian Association
 Inc. and members of the University HealthSystem Consortium (UHC UHC UnitedHealthcare
UHC United Health Care
UHC University Hospitals of Cleveland
UHC United Hitech Corporation
UHC Udvar-Hazy Center (National Air and Space Museum)
UHC University Health/System Consortium
UHC Unburned Hydrocarbons
) with access to its suture line. These members purchase suture products worth almost $180 million each year, making them one of the biggest buyers in the market.

"These initiatives have helped the company gain market share from industry leaders Ethicon and Tyco Healthcare (U.S. Surgical), making Aesculap an emerging participant in the U.S. wound closure devices market," notes Ewing. "By providing high quality solutions and value to customers, Aesculap has become a trusted supplier of innovative medical devices."

About Aesculap, Inc.

Aesculap, Inc., Center Valley, PA is a member of the B. Braun family of healthcare companies. With its world headquarters in Tuttlingen, Germany, Aesculap is the world's largest manufacturer of surgical instrumentation. For more than 138 years, Aesculap has provided customers with surgical instrumentation and implants for neurosurgery neurosurgery /neu·ro·sur·gery/ (noor´o-sur?jer-e) surgery of the nervous system.

neu·ro·sur·ger·y
n.
Surgery on any part of the nervous system.
, ENT ENT ears, nose, and throat (otorhinolaryngology).

ENT
abbr.
ear, nose, and throat



ENT

ear, nose and throat.

ENT Ears, nose & throat; formally, otorhinolaryngology
, plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparoscopic Laparoscopic
A minimally-invasive surgical or diagnostic procedure that uses a flexible endoscope (laparoscope) to view and operate on structures in the abdomen.

Mentioned in: Obstetrical Emergencies
 and general surgery, and central processing in a mission to provide "Quality in all we do." For more information contact Aesculap Customer Service at 1-800-282-9000 or visit www.aesculapusa.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 1, 2005
Words:526
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