Aesculap Receives Frost & Sullivan Market Engineering Award.Business Editors and Health/Medical Writers CENTER VALLEY, Pa.--(BUSINESS WIRE)--Jan. 27, 2003 Aesculap, Inc., a world leader in the manufacturing of surgical instruments A surgical instrument is a specially designed tool or device for performing specific actions of carrying out desired effects during a surgery or operation, such as modifying biological tissue, or to provide access or viewing it. and medical devices, announced today that it has been awarded the Frost & Sullivan 2002 Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" Award for the U.S. Disinfection disinfection, n the process of destroying pathogenic organisms or rendering them inert. disinfection, full oral cavity, n a procedure used to reduce active periodontal disease, usually completed within a certain short time frame. and Sterilization sterilization Any surgical procedure intended to end fertility permanently (see contraception). Such operations remove or interrupt the anatomical pathways through which the cells involved in fertilization travel (see reproductive system). market. Aesculap was instrumental in successfully transforming the market focus from disposable sterilization wrap to rigid containers. The Frost & Sullivan 2002 Market Penetration Award is presented each year to the company that has demonstrated excellence in capturing market share within its industry. The recipient has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain in market share over the past 2-3 years. "Hospitals and surgical centers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. have preferred sterilization wrap over sterilization containers for decades," said Dhiraj Ajmani, Industry Analyst, Frost & Sullivan. "Innovative and cost effective sterilization containers from market leader Aesculap such as STERILCONTAINER(TM) coupled with its marketing strategies has impelled im·pel tr.v. im·pelled, im·pel·ling, im·pels 1. To urge to action through moral pressure; drive: I was impelled by events to take a stand. 2. To drive forward; propel. the end users to shift to containers." Sterile containers provide a cost-effective and durable method for sterilization, storage and protection of valuable surgical instruments to help hospitals save money and operate more efficiently. The cost savings associated with Aesculap's STERILCONTAINER(TM) products yield a rapid return on investment. A wide variety of sizes and accessories are available to meet specific clinical needs. "We are very proud to receive this award from Frost & Sullivan in recognition of our ongoing commitment to provide hospitals and surgical centers with a reliable means of packaging instruments for sterilization," said Dirk Kuyper, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Aesculap. "The award validates not only the clinical value our products deliver, but also our reputation for innovation, quality, and service to our customers." About Aesculap Aesculap, Inc. is a subsidiary of Aesculap AG & Co KG and is headquartered in Center Valley, PA. Based in Tuttlingen, Germany, Aesculap AG & Co KG is the world's largest manufacturer of surgical instruments and medical devices. For more than 135 years, the company has provided customers with surgical instrumentation and implants for neurosurgery neurosurgery /neu·ro·sur·gery/ (noor´o-sur?jer-e) surgery of the nervous system. neu·ro·sur·ger·y n. Surgery on any part of the nervous system. , ENT ENT ears, nose, and throat (otorhinolaryngology). ENT abbr. ear, nose, and throat ENT ear, nose and throat. ENT Ears, nose & throat; formally, otorhinolaryngology , plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparoscopic Laparoscopic A minimally-invasive surgical or diagnostic procedure that uses a flexible endoscope (laparoscope) to view and operate on structures in the abdomen. Mentioned in: Obstetrical Emergencies and general surgery and central processing in a mission to provide "All it takes to operate." Aesculap is a member of the B. Braun family of healthcare companies, currently the fourteenth largest healthcare company in the world. For more information about Aesculap and its products, please contact Aesculap Customer Service at 1-800-282-9000 or visit the Aesculap website at www.aesculap-usa.com. About Frost & Sullivan Founded in 1961, Frost & Sullivan is recognized as a global leader in international strategic market consulting and training, with offices located worldwide. Frost & Sullivan presents Market Engineering Awards to companies that demonstrate excellence in their industry. The prestigious awards commend the diligence, commitment, and innovative business strategies required to advance in the increasingly competitive global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine Market Engineering Award recipients in a variety of regional and global market landscapes. For further information, visit www.frost.com. |
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