Aesculap Receives Frost & Sullivan Market Customer Value Leadership Award.Business Editors/Health/Medical Writers CENTER VALLEY, Pa.--(BUSINESS WIRE)--Dec. 8, 2003 Aesculap, Inc. announced today that it has been awarded the Frost & Sullivan 2003 Customer Value Leadership Award for the U.S. Minimally Invasive Surgery minimally invasive surgery Laparoscopic surgery, see there. See Laparoscopic cholecystectomy. Instruments and Laparoscopes Market. Aesculap was successful in implementing an innovative strategy to provide value to hospitals, surgical centers, and physicians through its Surgical Quality Management(TM) (SQM SQM Square Meters SQM Software Quality Management SQM Sky Quality Meter SQM Service Quality Management SQM Signal Quality Monitoring SQM Stable Queue Manager SQM Surface Quality Monitor SQM Supplier Quality Manual SQM Signal Quality Monitor ) program. The Frost & Sullivan 2003 Customer Value Leadership Award is presented each year to the company that has demonstrated excellence in customer value leadership within its industry. The recipient has shown tremendous responsiveness to customer needs and has continually focused on long and short-term customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue goals. Additionally, the winning company demonstrated flexibility in tailoring its product offerings to suit customer requirements. "With the minimally invasive surgical instruments A surgical instrument is a specially designed tool or device for performing specific actions of carrying out desired effects during a surgery or operation, such as modifying biological tissue, or to provide access or viewing it. market becoming very competitive and reaching a period of slow growth, hospitals do not want to invest large sums of money in instrumentation," said Dhiraj Ajmani, Industry Analyst, Frost & Sullivan. "Aesculap has devised a "pay per use" strategy with its Procedural Costs Management Systems(TM) (PCMS PCMS Purchase Card Management System PCMS Pinon Canyon Maneuver Site (Fort Carson, CO) PCMS Project Configuration Management System PCMS Patient Care Management System PCMS Passive Countermeasure System ) and Surgical Express Programs. These programs are components of a quality management initiative Aesculap calls Surgical Quality Management(TM)." SQM is a comprehensive quality improvement process for the Operating Room operating room n. Abbr. OR A room equipped for performing surgical operations. and Central Services. It provides an easy-to-follow pathway for implementing initiatives that can improve all aspects of surgical services and enable hospitals to institute programs that improve quality, increase surgical readiness and lower surgical expenses. "It is a great honor for Aesculap to be recognized in the Minimally Invasive Surgery market," said Dirk Kuyper, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Aesculap. "With the addition of our new SQM initiative, we are able to offer our customers innovative, cost-effective service programs that complement our expertise in surgical instrumentation." About Aesculap Aesculap, Inc. is a subsidiary of Aesculap AG & Co KG and is headquartered in Center Valley, PA. Based in Tuttlingen, Germany, Aesculap AG & Co KG is the world's largest manufacturer of surgical instruments and medical devices. For more than 135 years, the company has provided customers with surgical instrumentation and implants for neurosurgery neurosurgery /neu·ro·sur·gery/ (noor´o-sur?jer-e) surgery of the nervous system. neu·ro·sur·ger·y n. Surgery on any part of the nervous system. , ENT ENT ears, nose, and throat (otorhinolaryngology). ENT abbr. ear, nose, and throat ENT ear, nose and throat. ENT Ears, nose & throat; formally, otorhinolaryngology , plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparoscopic Laparoscopic A minimally-invasive surgical or diagnostic procedure that uses a flexible endoscope (laparoscope) to view and operate on structures in the abdomen. Mentioned in: Obstetrical Emergencies and general surgery and central processing in a mission to provide "All it takes to operate." Aesculap is a member of the B. Braun family of healthcare companies, currently the fourteenth largest healthcare company in the world. For more information about Aesculap and its products and services, please contact Aesculap Customer Service at 1-800-282-9000 or visit the Aesculap website at www.aesculap-usa.com. About Frost & Sullivan Founded in 1961, Frost & Sullivan is recognized as a global leader in international strategic market consulting and training, with offices located worldwide. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry. The prestigious awards commend the diligence, commitment, and innovative business strategies required to advance in the increasingly competitive global marketplace. Frost & Sullivan rigorously analyzes specific criteria to award recipients in a variety of regional and global market landscapes. For further information, visit www.frost.com. |
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