Aeropostale and 'O.C.' Star Mischa Barton Create Marketing Alliance.Business Editors NEW YORK--(BUSINESS WIRE)--May 14, 2004 Aeropostale, Inc. (NYSE NYSE See: New York Stock Exchange : ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced the establishment of a marketing partnership with Mischa Barton Mischa Anne Barton (born January 24 1986) is an English-born American actress and fashion model, known for her role as Marissa Cooper on the former Fox television teen drama series The O.C. , star of Fox television show, "The O.C." Ms. Barton will appear in Aeropostale's Back-to-School and Holiday marketing campaigns. The agreement will include in-store marketing, in-store and online promotions as well as several public appearances. "Mischa Barton is our teen-target's premier aspirational fashion icon," said Julian R. Geiger, Aeropostale Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "She is a tremendous talent who clearly represents the Aeropostale brand ideal; fun, cool, classic and completely accessible." Ms. Barton will participate in a series of photography shoots and will also be actively involved in the development of in-store and online customer promotions. "I am thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to join the Aeropostale family," said Mischa Barton. "I am proud to represent such a terrific brand that has such young, hip clothes." Aeropostale will unveil it's Back-to-School effort in stores this July. About Aeropostale, Inc. Aeropostale, Inc. (www.aeropostale.com) is a mall-based specialty retailer of casual apparel and accessories that targets both young women and young men aged 11 to 20. The company provides customers with a selection of high-quality, active-oriented, fashion basic merchandise in a high-energy store environment. The company maintains complete control over the proprietary brand by designing and sourcing all of its own merchandise. Aeropostale products can be purchased only in its stores, which sell Aeropostale merchandise exclusively. The first Aeropostale store was opened in 1987. The company currently operates 494 stores in 42 states. Special Note: Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward-looking statements. These factors include the company's ability to implement its growth strategy successfully, changes in consumer fashion preferences, economic and other conditions in the markets in which we operate, competition, seasonality and the other risks discussed in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended January 31, 2004 filed with the Securities and Exchange Commission, which discussions are incorporated in this release by reference. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion