Aeropostale Selects Affinnova's IDEA Technology To Evolve Winning Product Designs and Merchandising Mix With Direct Consumer Insight.Business Editors/High-Tech Writers CAMBRIDGE, MASS./NEW YORK--(BUSINESS WIRE)--Dec. 15, 2003 First apparel retailer joins growing number of leading consumer products companies using Affinnova's IDEA(TM) technology to optimize the product development and marketing cycle Affinnova announced today that Aeropostale, Inc., (NYSE NYSE See: New York Stock Exchange : ARO), a mall-based specialty retailer for young adults, has contracted with Affinnova to utilize its patent-pending proprietary IDEA(TM) (Interactive Design by Evolutionary Algorithms evolutionary algorithm - (EA) An algorithm which incorporates aspects of natural selection or survival of the fittest. An evolutionary algorithm maintains a population of structures (usually randomly generated initially), that evolves according to rules of selection, recombination, ) technology to optimize Aeropostale's merchandising mix and product designs. Affinnova, based in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. , is a leading provider of business decision-making solutions modeled on the science of evolution to support the product and brand development process. Aeropostale is the first apparel retailer to regularly employ Affinnova's technology to evolve products based upon real-time input from consumers, more quickly and with greater chances of market success than ever before possible. "Great brands emerge when merchants and product developers understand their consumers intimately," said Rob Frasca, Affinnova CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Aeropostale's passion to stay close to the evolving tastes of its teen consumer base, and the premium it places on speed to market, provides us with an ideal opportunity to showcase the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). implicit in Adj. 1. implicit in - in the nature of something though not readily apparent; "shortcomings inherent in our approach"; "an underlying meaning" underlying, inherent Affinnova's methodology. Affinnova offers a compelling value proposition that allows companies of all kinds to significantly boost their ability to win in a high-stakes and constantly changing market landscape." "Consumers continually demand that we react more quickly to changes in fashion trends and to their tastes," said Julian R. Geiger, Aeropostale chairman & CEO. "Affinnova's IDEA(TM) Technology provides us with profound market insights, helping us to mitigate risk and develop products with greater assurance that they will succeed in our rapidly changing market. We believe that our arrangement with Affinnova gives us a competitive advantage in the teen apparel market." Aeropostale is the first apparel retailer to join a growing number of leading consumer products companies including Affinnova's IDEA(TM) technology into the product development and marketing process. These companies include ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska. , General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . , Procter & Gamble and Staples staples U-shaped stainless steel or vitallium units with sharp points used for surgical fixation. epiphyseal staples used to staple epiphysis to metaphysis; have metal bracing at the corners. . About Aeropostale, Inc. Aeropostale, Inc. (www.Aeropostale.com) is a mall-based specialty retailer of casual apparel and accessories that target both young women and young men aged 11 to 20. The company provides customers with a selection of high-quality, active-oriented, fashion basic merchandise in a high-energy store environment. The company maintains complete control over the proprietary brand by designing and sourcing all of its own merchandise. Aeropostale products can be purchased only in its stores, which sell Aeropostale merchandise exclusively. The first Aeropostale store was opened in 1987. The company currently operates 460 stores in 41 states. About Affinnova, Inc. Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms Genetic algorithms Search procedures based on the mechanics of natural selection and genetics. Such procedures are known also as evolution strategies, evolutionary programming, genetic programming, and evolutionary computation. to "evolve" product designs in response to consumer preferences. Affinnova's technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Cambridge, Massachusetts. For more information about Affinnova, visit www.affinnova.com. About IDEA(TM) Affinnova's patent pending IDEA(TM) (Interactive Design by Evolutionary Algorithms) technology evolves virtual products, concepts, packages and brands based on consumer preferences. IDEA(TM) technology allows for exploration of wider design and creative spaces, holistic optimization, the identification of interaction effects (feature synergies), and preference-based market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. . (C)2003 Affinnova Inc. Affinnova and IDEA(TM) are trademarks of Affinnova, Inc. Aeropostale and Aero House are trademarks or registered trademarks of Aeropostale, Inc. Other trademarks are the property of their respective owners. |
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