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Aeropostale Partners with Do Something to Launch Teens for Jeans.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Aeropostale, Inc. (NYSE NYSE

See: New York Stock Exchange
: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, announced its' Teens for Jeans campaign with teen not-for-profit organization Do Something. The campaign will raise awareness on the growing number of homeless teens in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada. By utilizing Aeropostale's 800 plus stores and engaging their core consumer, young men and women, Aeropostale and Do Something aim to collect more than 100,000 pairs of donated jeans.

"The teen homelessness statistics are real and they are staggering," says Scott Birnbaum, Senior Vice President of Marketing at Aeropostale. "As a teenage brand, we are committed to causes that are relevant to our customers. With our resources and Do Something's power of engaging today's youth, Teens for Jeans is going to impact a lot of lives."

Helping to raise awareness and fight teen homelessness are actors Rachel Bilson Rachel Sarah Bilson (born August 25 1981)[1] is an American actress. After growing up in a California show business family, she made her television debut in 2003 and subsequently became well-known for playing Summer Roberts on the prime time dramedy series The O.C.  (The O.C.) and Hayden Christensen Hayden Christensen (born April 19, 1981) is a Canadian actor. He appeared in Canadian television programs when he was young, then diversified into American television in the late 1990s.  (Star Wars Episodes II and III). The actors recently filmed a Public Service Announcement for the campaign, which was directed by Doug Liman (Mr. & Mrs. Smith, The Bourne Bourne, town (1990 pop. 16,064), Barnstable co., SE Mass., crossed by Cape Cod Canal; settled 1627, inc. 1884. Bourne Bridge (1935), across the canal, made the town an entry point to Cape Cod and a resort and commercial center.  Identity, Swingers). The actors are also starring in the highly anticipated upcoming film, Jumper due out in February, also directed by Liman. The PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce.  will air on CBS (Cell Broadcast Service) See cell broadcast. , ESPN ESPN Entertainment and Sports Programming Network , BRAVO, CH1 and on-line on various teen social network sites such as Facebook and MySpace.

"Right now, one in three homeless people in America are under the age of eighteen. So do something. Clear out your closet," said Bilson.

"They're ordinary people like you and me, living extraordinarily difficult lives. So, support the Teens for Jeans campaign," said Christensen.

Starting Tuesday, January 22, 2008 until Sunday, February 10, 2008, people are encouraged to bring in any brand of their gently worn jeans to any Aeropostale store in the U.S. and Canada. Aeropostale and Do Something will make sure the jeans get donated to a local teen shelter or charity. Over five hundred local beneficiary organizations have been selected. To say thanks to those who donate, Aeropostale will give an additional 20% off a new pair of jeans.

"We are not asking for money. We're not selling them something. We're asking teens to give something they love to someone else who needs it," said Nancy Lublin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Do Something.

Aeropostale will kick off the initiative by donating 10,000 pairs of new Aeropostale jeans as a company to the cause. "Aeropostale is an organization that cares about people - our great associates, our loyal customers and the supportive communities we serve. We are proud to be actively involved in the Teens for Jeans campaign," says Birnbaum.

To learn how to get involved, and for more information about Teens for Jeans, go to www.aeropostale.com or www.dosomething.org.

About Aeropostale, Inc.

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale products are currently purchased only in its stores, on-line through its e-commerce website (www.aeropostale.com) or at organized sales events at college campuses.

The Company currently operates 801 Aeropostale stores in 47 states, 12 Aeropostale stores in Canada and 14 Jimmy'Z stores in 11 states.

About Do Something

Do Something makes it possible for teens to change the world. It is a trusted resource for teenagers who want to make a difference. By leveraging communications technologies, we enable teens to convert their energy and ideas into positive action. You want to make a difference? We can help. We don't require adults, mentors, advisors, etc. because we believe in the power of teens to lead right now. Listen up, speak out, and take action at www.dosomething.org.

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. ; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 AND QUARTERLY REPORTS ON FORM 10-Q Form 10-Q

See 10-Q.
, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.
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Publication:Business Wire
Date:Jan 16, 2008
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