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Aeronomics revenue management products assure significant growth for smart companies.

ATLANTA--(BUSINESS WIRE)--Feb. 21, 1997--Aeronomics Incorporated, The World's Leader in Revenue Management(SM), announces its premiere success-driven product line designed to significantly boost client revenues.

Based on a proprietary, proven process known as The Aeronomics CriticalPath(TM), The Fast Track to Revenue Management Success(SM), the Aeronomics product line is designed to quickly and efficiently implement Revenue Management (RM) environments for Aeronomics clients.

According to Larry Hall, President of Aeronomics, "These products, based on 12 years of accomplishments with over 90 clients, allow us to substantially reduce the risks typically associated with implementing a comprehensive business process such as RM." Aeronomics' unique approach quantifies potential revenue benefit, establishes a comprehensive RM plan, executes the plan based on priorities and focus, and measures the achievement of RM results. "Our products help clients realize revenue gains, quickly and profitably!" declared Hall.

The sheer power of Revenue Management is staggering. Aeronomics clients have typically seen revenue increases of 4 to 8 percent without major capital expenditures, often resulting in a 50 to 100 percent increase in profits. Using Revenue Management, Aeronomics client National Car Rental escaped bankruptcy and became a healthy, growing company in record time. Bill Marriott, Jr. of Marriott International expects Revenue Management to generate over $100 million annually for the forseeable future.

Revenue Management focuses on growth, not on downsizing, and on increasing revenue productivity from the marketplace, not squeezing more effort from overburdened staff. It maximizes revenue by predicting customer behavior and optimizing the price and availability of existing products at the micro market level. Revenue Management captures hidden revenue by using price rather than cost to balance supply and demand.

Revenue Management was recently proclaimed the number one emerging business strategy by The Wall Street Journal, and Robert G. Cross, the company's founder and CEO was identified as the "Guru of Revenue Management." Cross recently authored Revenue Management: Hard-core Tactics for Market Domination, published by Broadway Books, a division Bantam Doubleday Dell. The book is currently available in bookstores throughout North America, and it may be ordered on-line at www.aeronomics.com

Aeronomics premiere products include:

Aeronomics RMVision(TM), The Winning Strategies of Revenue Management(SM)

RMVision(TM) is the only comprehensive, high-level Revenue Management symposium designed to meet the needs of senior executives. This one-day session delivers the vision, experience, expertise and wisdom of the company who literally "wrote the book" on Revenue Management.

Aeronomics RMTactics(TM), The Essentials of Revenue Management(SM)

RMTactics(TM) is designed to arm today's middle and upper level managers with the information and skill necessary to practice effective Revenue Management. This seminar allows participants to learn proven RM tactics from the leading Revenue Management experts.

Aeronomics BaseLine(TM), The Case for Revenue Management(SM)

BaseLine(TM) is a strategic weapon for innovative companies who want to apply RM in unproven industries. It assesses the potential effort, risk and reward of implementing RM, without incurring large cost or resource commitment.

Aeronomics SuccessPlan(TM), The Foundation for Revenue Management(SM)

SuccessPlan(TM) is the most critical step in developing and successfully implementing an innovative Revenue Management program. A roadmap for successful RM, SuccessPlan(TM) provides immediate value, reduced risks, measurement criteria and cost justification for the entire RM effort.

Aeronomics SuccessPack(TM), The Achievement of Revenue Management Results(SM)

SuccessPack(TM) should be the heart of any large-scale Revenue Management program. With SuccessPack, Aeronomics has identified, created and packaged the essential components of result-oriented Revenue Management: People, Automation, Coordination and Knowledge. SuccessPack(TM) integrates these components to transform an organization into a result-oriented revenue machine.

Aeronomics RevenueMomentum(TM), The Assurance of Revenue Management Success(SM)

RevenueMomentum(TM) assures that RM efforts are sustained and built upon, and that changes in the marketplace or technology are taken into account and do not diminish the RM efforts. RevenueMomentum(TM) delivers continuing RM benefits, year after year.

Aeronomics RevenueMonitor(TM), The Measurement of Revenue Management Performance(SM).

RevenueMonitor(TM) delivers the next phase of Revenue Management success by enabling clients to capture incremental revenue in three distinct steps: measure current RM performance; identify additional RM potential; and chart the course to achieve new revenue targets. RevenueMonitor fine-tunes your money-making machine.

Aeronomics, founded in 1984 by Cross, is the oldest and largest company dedicated solely to Revenue Management. Aeronomics has performed more than 300 Revenue Management projects for over 90 clients, and is also publisher of SCORECARD(TM), The Revenue Management Quarterly. Aeronomics is based in Atlanta and has offices in San Francisco, Vancouver and Sydney. -0-

NOTE TO NEWSPAPERS AND OTHER MEDIA: Review copies of REVENUE MANAGEMENT are available by contacting Alison Meighen at 404/763-5454 ext. 222 or alison_meighen@aeronomics.com .

CONTACT: Aeronomics Incorporated, Atlanta

Cindy Taylor, 404/763-5454 ext. 221

cindy_taylor@aeronomics.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 1997
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