AeroMexico Names New Chief Executive Officer.MEXICO CITY--(BUSINESS WIRE)--June 1, 1999-- AeroMexico today named Arturo Barahona, most recently the airline's chief marketing officer, as its new chief executive officer. The announcement was made by AeroMexico Chairman of the Board and President Alfonso Pasquel, who previously served as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and will continue to work closely with Barahona. In his new position, Barahona is responsible for the day-to-day management of the airline with a focus on short-term growth, while Pasquel will concentrate on long-term strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , financial matters and overseeing AeroMexico's subsidiary companies. "AeroMexico will be in excellent hands under Arturo Barahona's capable leadership," Pasquel said. "Arturo has been an integral part of AeroMexico's successful turnaround, proving that he understands what it takes to thrive in our competitive industry and how to position AeroMexico to best advantage. With Arturo assuming responsibility for the airline's operations and growth, I can devote more time to the company's overall strategic direction and vision." Since Barahona joined AeroMexico in 1994, he has helped the airline reach new heights. Instrumental in forming new alliances with leading worldwide partners, Barahona also developed comprehensive communications programs, a progressive corporate identity program, and creative distribution channels. He also was key in establishing AeroMexico's successful route structure and flight schedule. "I appreciate the confidence and support that have enabled me to do my job well," Barahona said. "Our airline plays a key role in one of the greatest challenges facing Mexican aviation in addition to being an important worldwide player. I believe we are traveling through a great moment in aviation history, and AeroMexico is well positioned to participate as one of the best airlines in the world." AeroMexico serves 43 cities in Mexico List of the largest cities in Mexico: City Population (est. 2002) México, DF (Mexico City) 8,548,639 Ecatepec de Morelos, México 1,969,858 Guadalajara, Jalisco 1,651,417 Tijuana, Baja California 1,465,649 Ciudad Juárez, Chihuahua 1,440,025 , more than any other airline, 36 cities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. -- including the gateway cities The Gateway Cities of Southern California are those located in southeastern Los Angeles County. There is some cross-over between these cities and those composing South Los Angeles, East Los Angeles, the South Bay, and the San Gabriel Valley. of Atlanta, Dallas/Ft. Worth, Houston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Miami, New Orleans, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Orlando, Phoenix and San Diego -- and six other countries in Europe and South America. The airline operates 316 average daily flights to 98 destinations worldwide with a modern fleet of 63 Boeing 757s and 767s, MD-80s and DC-9 aircraft. AeroMexico's corporate headquarters are in Mexico City and its U.S. operations are based in Houston. |
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