Aegis Resources Announces the Release of the 3rd Edition of The Product Marketing Handbook for Software.

KILLINGWORTH, Conn.--(BUSINESS WIRE)--July 20, 1999--

Aegis Resources announced the release of the 3rd Edition of The Product Marketing Handbook for Software (ISBN No. 0-9672008-0-6), the only book dedicated to helping software publishers successfully launch and sustain their products in today's ultracompetitive marketplace.

Since the release of the first edition in 1993, The Product Marketing Handbook for Software has become the industry's standard text for both startup and established software publishers, read and relied on by software publishers worldwide, including such companies as IBM, Cognos, Novell, Bentley Systems, Miacomet, Microsoft and many others.

The Handbook is written by Merrill R. (Rick) Chapman, founder and President of Aegis Resources, a software marketing and consulting firm. Chapman has worked in the software industry since 1978 as a programmer, salesman, marketing manager and consultant. Topics covered in the Handbook include: -0-

--   Positioning, Pricing, and Naming    --   Channel Distribution
--   Collaterals & Packaging             --   PR and Product Reviews
--   Advertising                         --   Sales Promotions
--   Bundling                            --   Direct Marketing
--   Internet and Electronic Marketing   --   Tradeshows

Each chapter of the Handbook provides an in-depth discussion of each topic, a breakdown of key issues, and detailed steps to success. In addition, each chapter contains true focus stories about marketing events in the software industry. Some of the stories and topics covered include: -0-

--   The fundamental positioning mistake that destroyed one-time
     market leader WordStar Corporation.
--   The software distribution system's most dangerous financial
     practices and what publishers can do to protect themselves.
--   How Intuit used infomercials to seize control of the small
     business accounting market.

Concurrently with the release of The Product Marketing Handbook for Software, 3rd Edition, Aegis Resources has also announced the debut of www. SoftwareMarketSolution.com, a new web site designed exclusively for software marketers.

As part of the rollout for the Handbook, Rick Chapman will be conducting an online seminar, "Successful Software Marketing for the Millenium!" on Compuserve's PR and Marketing forum at http://go.CompuServe.com/PublicRelations July 26th through the 30th.

The Handbook is available directly from Aegis Resources via phone at 877.GET.PMHB (428.7642), fax, www.Aegis-Resources.com and from select bookstores. The cost is $59.95 per copy. Bulk and corporate discounts are available.

Aegis Resources Inc., founded in 1988, is the publisher of The Product Marketing Handbook for Software and the sponsor of SoftwareMarketSolution.com, a web site designed to assist marketers find products, services, and people focused on software marketing. Headquartered in Killingworth, Aegis Resources can be reached at 1.860.663.0552; Fax [phone]; or on the World Wide Web at http://www.aegis-resource.com.