AeA to Host March 21 Dinner With Noted Technology Business Expert And Best-Selling Author Geoffrey Moore.

Business Editors and High-Tech Writers

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Feb. 7, 2001

"Living On the Fault Line" Examines Shareholder Value and Other

Key Issues Facing Corporate Management in the Internet Age

In a rare Orange County appearance, leading technology influencer Geoffrey Moore will be featured at a dinner event hosted by the Orange County Council of AeA (American Electronics Association).

Moore is the author of contemporary technology marketing classics "Crossing the Chasm" and "Inside the Tornado." His latest book, "Living On the Fault Line," has been received with similar acclaim.

The event will be held on Wednesday, March 21 at the Four Seasons Hotel in Newport Beach. Registration will begin at 6 p.m. with the dinner program starting at 7 p.m. The cost to attend the event is $125 for attendees registering prior to Feb. 21 and $175 after Feb. 21. Tables of 10 are available for $1,000.

Co-sponsors include JD Edwards, Rainbow Technologies, RiechesBaird, Starbase, eFORCE Global, and Lages and Associates.

"Living on the Fault Line" focuses on how management of a company that rose to prominence prior to the age of the Internet manages for shareholder value now that the Internet is upon us. "Living on the Fault Line" guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics and organizational practices to meet the challenges of the new economy.

Moore is chairman and founder of the Chasm Group, where he actively consults and serves as venture partner at Mohr Davidow Ventures. He has been named one of the Elite 100 leading the digital revolution by Upside magazine.

For more information and to make reservations, contact Brenda Scialdone at AeA, 949/477-5300 ext. 101.

About AeA

Responding to the substantial growth in its membership and keeping pace with the New Economy, the American Electronics Association has changed its name to the more succinct AeA. AeA has also adopted a new tagline, "Advancing the Business of Technology," to highlight its unique leadership and the unrivaled vitality of its member companies in shaping the New Economy.

Advancing the business of technology, AeA is the nation's largest high-tech trade association. Founded in 1943, AeA has more than 3,500 member companies that span the high-technology spectrum, from software, semiconductors and computers to Internet technology, advanced electronics and telecommunications systems and services. With 17 regional U.S. councils and offices in Brussels and Beijing, AeA offers a unique global policy grassroots capability and a wide portfolio of valuable business services and products for the high-tech industry. For 57 years, AeA has been the accepted voice of the U.S. technology community.