Adwise to Showcase New Revenue Stream Solution for ISPs; Company will Highlight BRITE at ISPCON in Washington, D.C.Business Editors/High-Tech Writers ISPCON ISPCON Internet Service Provider Convention (The Golden Group, Inc.) Spring 2004 KFAR SABA Kfar Saba (Hebrew: כפר סבא) ("Grandfather's Village" or Saba's Village"), also Kefar Sava, is a city in the Sharon area, Center District of Israel in Israel. , Israel--(BUSINESS WIRE)--April 7, 2004 Adwise Ltd., an innovative developer and supplier of targeted advertising and messaging solutions for Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. today announced that it will feature its highly scalable and customizable technology enabling ISPs to generate new revenue and precision target contextual content. Adwise is demonstrating BRITE BRITE Cardiology A clinical trial–Beta Radiation to Reduce In-Stent Restenosis–evaluating the efficacy of the RDX™ Catheter Radiation Delivery System in reducing the risk of restenosis after intracoronary intervention for ASHD. (Behavioral Real-Time Innovative Targeting Engine) at the ISPCON Spring 2004 show, Booth #401, in Washington, D.C. from April 14 to April 16, 2004. Visitors to Adwise will get a hands-on demonstration of their messaging solutions specifically designed for backbone providers and ISPs. Adwise BRITE goes beyond the scope of the existing targeting systems and transforms ISPs into prime online advertising platforms using data drawn from the ISP's network traffic. The Adwise patented "clientless-push" delivery brings real-time service messages and ads to the subscriber's desktop without the need to install any client software. BRITE technology lets the customer determine when and how to send messages. BRITE incorporates powerful and user-friendly management capabilities and offers flexibility in designing campaigns and reporting. Adwise's solutions maintain full subscriber privacy and does not require, collect, store or log personal information. When the targeting process is completed, Adwise discards all of the clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. data. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Laser Rotshtein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Adwise, "We've developed a truly leading edge product which, using breakthrough technology provides our ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. customers with the double benefit of generating additional revenue and reducing operational costs. One characteristic of our particular technology is that the benefits are quickly realized, BRITE enables unprecedented precision targeting and tailor matches the content sent to a subscriber." "Furthermore," he added, "BRITE is currently being evaluated by ISPs and we expect formal customer announcements will be forthcoming shortly." About Adwise Established in 1998, Adwise specializes in the development and marketing of advanced solutions for managing and delivering targeted advertising and rich-media content to web users without compromising user privacy. Adwise is poised to revolutionize the online advertising industry as it introduces completely new standards for extremely precise user real-time targeting, effective and easy-to-use ad campaign management, tracking and reporting, very high-volume rich-media content delivery and cost-effective local advertising. Further information is available at http://www.adwise.net. |
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